Sniff Test - Perfume Articles
Excerpts from a fragrance editorial by Angelique Serrano, Sniff Test.
A scent's name, ad, or bottle can influence its effect on us. We placed eight new ones in unmarked vessels and asked Givaudan perfumer Calice Becker and scent expert Jan Moran to describe them.

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Christian Dior Cologne Royale, with bergamot, mint, and lemon. Becker said - "A total refreshment, with citrus and mint. It can be unisex." Moran said - "Very clean." |
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Elizabeth Arden Pretty Hot, with red currant, red peony, and freesia. Becker said - "Easy to wear - young, petal-y, and well-mannered." Moran said - "The sheer florals have an innocence, a lightness of heart." |
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Jimmy Choo, with tiger orchid, toffee, and patchouli. Becker said - "Something to wear with smoky eyes." Moran said - "Oh, pretty. It's a soft floral bouquet, feminine and romantic." |
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Marc Jacobs Daisy Eau So Fresh, with violet, rose, and apple blossom. Becker said - "It has a strong personality, but in a good way." Moran said - "Rose and violet jump out; a green tone gives it freshness." |
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Versace Vanita, with tiare flower, freesia, lime, and tonka bean. Becker said - "This chic, cool young lady might fly in from Paris for a walk down Sunset Boulevard." Moran said - "For a woman who likes to be the center of attention." |
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Banana Republic Wildbloom, with guava, pink grapefruit, and hydrangea. Becker said - "Sassy and fruity." Moran said - "A brilliant bouquet of white flowers tinged with tropical fruit." |
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Issey Miyake L'eau d'Issey Florale, with rosebud, ginger lily, and mandarin. Becker said - "A nice splash after tennis, and before a cocktail party." Moran said - "English roses - it makes me think of garden parties." |
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Vera Wang Preppy Princess, with tangerine, jasmine, and coconut water. Becker said - "A boho-chic quality." Moran said - "It has joie de vivre." |
(Serrano, Angelique. "Sniff Test." Allure Feb. 2011: 107.)














