Axe Anarchy, bath & body fragrance

Axe Anarchy - bath and body fragrance collection

Anarchy by Axe - Our three wildest scents. three Tropical Scents including Bali Mango, Rio Rumberry, and Aruba Coconut.

Fragrance House	Axe
Introduced	January 2012
Scents Available	Anarchy For Her | Anarchy For Him
Collection	Anarchy Collection
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Available Products	Axe Anarchy - Body Spray, Deodorant, Shower Gel, 2-in-1 Shampoo

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scents available

Axe Anarchy For Her "Axe Anarchy For Her is a feminine mix of sparkling fruity notes (apple, blackberry) with soft florals at the heart and a light finish of sandalwood, amber and vanilla. The fragrance is delicate and fun, designed to be used throughout the day."

Axe Anarchy For Him "AXE Anarchy for Him is a combination of fresh and fruity notes, and sweet woods, like sandalwood and white amber. AXE Anarchy For Him evokes an AXE signature fragrance that is irresistible and addictive. AXE Anarchy Shower Gel gives you a super charged clean and is designed to help guys look, feel and smell their best."

advertising campaign

Axe Anarchy Axe - Feb, 2012

perfume editorials

Axe Anarchy Fragrance

His and Hers Scents
Heighten your next date night with duos that play off each other and make you both irresistible.

Going wild at the club?
Mist on Axe Anarchy Body Spray for Him and Her, $5 each. They start out sweet, then they morph into a naughty floral scent on your and a mouthwatering spicy one on your man.

Try: Ralph Lauren Big Pony Collection, Big Pony Collection for Women, Faith Hill Soul2Soul, Tim McGraw Soul2Soul

("Beauty His Picks: His and Hers Scents." Cosmopolitan Apr. 2012: 84)

Axe Anarchy for Her Body Spray

The Axe Factor
After years of helping men score, Axe is turning the tables with its new women's body spray. We took Anarchy for Her -- a mix of apple, orchid, and sandalwood -- to Full Circle Bar in Brooklyn to test its game.
• "It smells fresh and clean -- almost like soap. I would wear it every day." --Meghan
• "It's innocent yet sexy. I could see myself wearing this with a lacy dress in the summer." --Lybov
• "It's like I walked into the perfume section of a store and all the fragrances mixed together." --Rachel

(O'Neill, Catherine Q. "Beauty Reporter: Smell This." Allure Feb. 2012: 50)

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