Chanel No. 5, fragrance

Chanel No. 5 - parfum for women

Chanel N°5 by Chanel - "The now and forever fragrance. The ultimate in femininity. An elegant, luxurious spray." --chanel.com

Perfume House	Chanel
Introduced	1921
Tagline	The now and forever fragrances.
Scent Classification	Floral
Perfumer	Ernest Beaux
Fragrance Notes	Top - Aldehydes, Bergamot, Lemon, Ylang Ylang Heart - Jasmine, Rose, Muguet, Iris Base - Vetiver, Sandalwood, Vanilla, Amber, Patchouli
Package Designer	Gabrielle "Coco" Chanel
Print/TV Campaign	Nicole Kidman (actress, to 2009), Baz Luhrman (director) Audrey Tautou (actress, 2009-) Brad Pitt (actor, 10/2012), Joe Wright (director)
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Available Products	Chanel N° 5 Parfum 0.25oz ($95), 0.5oz ($160), 1oz ($260) Chanel N° 5 Eau de Parfum 1.2oz ($61.50), 1.7oz ($80), 3.4oz ($115) Chanel N° 5 Eau Premiere 1.35 ($64), 2.5oz ($88), 5oz ($125) Chanel N° 5 Eau de Toilette 1.2oz ($50), 1.7oz ($65), 3.4oz ($90) Chanel N° 5 Les Grands Extraits 7.5oz ($1700), 30oz ($3200) Chanel N° 5 Sensual Elixir 1.7oz ($65) Chanel N° 5 Body Lotion 6.8oz ($47.50) Chanel N° 5 Bath Gel 6.8oz ($47.50) Chanel N° 5 Velvet Body Cream 5.3oz ($80) Chanel N° 5 After Bath Powder 5oz ($60) Chanel N° 5 Bath Soap 5.3oz ($23.50)

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perfume advertising campaign

Audrey Tautou - Chanel No. 5 Perfume Chanel - Audrey Tautou, Oct 2010

Chanel No 5, Eau de Parfum - Chanel Chanel - Allure, Mar 2011

Chanel No 5, Eau de Parfum - Chanel Chanel - Audrey Tautou, 2010

Chanel No 5, Eau de Parfum - Chanel Chanel - Nicole Kidman, 2006

perfume editorials

Chanel No. 5 Perfume

Fragrance News - Dollars & Scents -- Don't judge a book by its cover -- or a perfume by its bottle. Fragrance experts single out the best scents under $60 (and explain why "smelling like cheap perfume" isn't the insult it used to be).

Jovan Musk, $20.42 -- Though its heyday was in the '70s, this skinlike scent still smells modern. Musk notes get a bad reputation for being animalistic, sweaty, even sleezy. (That could be due in part to the mass production of the ingredient beginning in the '50s, when it was used in everything from laundry detergent to dish soap.) A good synthetic musk (like the one found in Jovan) can smell "very clean," says scent designer Dawn Goldworm. "It enables all of the ingredients in a perfume to stick together and makes it softer." Adds perfumer Francis Kurkdjian, "Jovan also has a floral quality that's very No.5-ish."

(Guarnieri, Anne-Marie. "Fragrance News." Allure Apr. 2013: 194-200)

Chanel No. 5 Perfume

Fashion Scents - Because no outfit is complete without a luxe designer perfume to match.

The allure of designer fragrances can be traced back to the launch of Coco Chanel's famous No. 5 in 1921, and the rest, as they say, is history. Since then, thanks to the busywork of fashion's finest houses from Saint Laurent to Valentino, such sparkling incarnations have become ubiquitous. This spring, newcomers like Reem Acra, who was inspired by heady amber notes from her native Lebanon, and L'Wren Scott, whose blend is spiked with rock-and-roll-esque absinthe and star anise, join the club with the debut of their namesake perfumes. So spray on: A sartorially inspired scent is a fashion lover's best accessory.

(Choi, Maureen. "Instant Classic: Fashion Scents." Marie Claire Mar. 2013: 108)

Chanel No. 5 Perfume

The Power of Perfume
The appeal of perfume is that it is at once ephemeral and empowering. ... My first and strongest memories about perfume come from...my mother.... My mother wore perfume before going to Paris (Straw Hat by Fabergé), but the perfumes I recognized as hers were the ones she bought in Paris.... I knew them best not on her body by in the beautiful bottles on her dresser: Chanel No. 5, Lanvin Arpège, Guerlain L'Heure Bleue. The shapes of the bottles had authority, the force of elegance, and their mingled scents spoke of things about her that I could sense but not see, something on the outer perimete of my awareness.

(Gaitskill, Mary. "The Power of Perfume." Harper's Bazaar Nov. 2012: 218)

Chanel No. 5 Perfumed Soap

Raising the Bar
Let's get one thing straight: $75 is a lot to pay for a bar of soap. But this isn't just any old soap: it's Chanel No. 5 combined with ultramoisturizing glycerin and transformed into an 11-ounce bar. It even comes with its own Chanel-engraved dish. And if you consider that it could take up to two months of daily use to get through a bar this large, that boils down to $1.25 a shower, which is way less than our daily Starbucks habit. So maybe we'll just brew coffee at home until the last rose-and-jasmine-tinged suds go down the drain.

(Guarnieri, Anne-Marie. "Beauty Reporter: Raising the Bar." Allure Oct. 2012: 90)

Chanel No. 5 Perfume

Worldly Scents
Intrepid fragrance explorer Courtney Dunlop uncovers informs history of how culture informs what smells good to us. ... The French aren't afraid of their dark, spicy statement scents (think Guerlain Shalimar and Chanel No. 5).

(Dunlop, Courtney. "Wordly Scents." Marie Claire Sept. 2012: 346-348)

Chanel No. 5 Perfume

Om Marilyn's Makeup Table
Norma Jean Baker wouldn't have been Marilyn Monroe without cosmetics. Here are some of the products that enhanced her magnetic sex appeal.

Chanel No.5
"Five drops of Chanel No. 5" is what Monroe once told a reported she wore to bed. The actress reportedly took ice baths sprinkled with the perfume.

(Mead, Rebecca. "Forever Marilyn." Allure Aug. 2012: 126)

Chanel No. 5 Perfume

Raw Power
Some of these experimental ingredients are so novel that they border on unnerving.

Aldehydes
As the legend goes, in 1921 the French perfumer Ernest Beaux (or his lab assistant) experimented by adding a large dose of these powerful chemicals to a classic, floral-oriental structure, inadvertently creating a new genre -- the aldehydic floral -- and Chanel No. 5.

(Malle, Frederic. "The Fragrance Guy: Raw Power." Allure May 2012: 116)

Chanel No. 5 Perfume

Floral
In the eighteenth and nineteenth centuries, almost all perfumes were florals. Like real flowers, there's a huge range, and they're prone to intermarrying with other families, which is why you'll hear about "floral greens" and "florientals."

Chanel No. 5
Perfumers might quibble that this is not a true floral, since it incorporates the synthetic compounds known as aldehydes, but this icon is redolent of roses and jasmine.

(Van Gelder, Lindsy. "All in the Family." Allure Oct. 2011: 263)

The Classic Perfume - To build mystique for Chanel No. 5 Chanel would give the fragrance to notable women, then claim she didn't have any more - increasing the demand for it. --Four new fall books revisit the glamorous life of Coco Chanel, the designer who brought knits and pearls to the wish list of women everywhere. The Books: Coco Chanel: An Intimate Life, by Lisa Chaney; Sleeping With the Enemy: Coco Chanel's Secret War, by Hal Vaughan; Chanel: The Vocabulary of Style, by Jerome Gautier; Intimate Chanel, by Isabelle Fiemeyer and Gabrielle Palasse-Labrunie.
("Dos, Don'ts, News and Views." Glamour Sept. 2011: 104.)

Sexy Scents to Spice up your Scent Life - Sexy Classics: "Classic fragrances are powerful because they're made to be recognized and to last all day," says Malle. These four were each the first of a kind, and they all exude warmth and sensuality -- but it very different ways. [Perfumer Frederic] Malle explains... Chanel No. 5 (1921): "This was the first floral fragrance to use a huge dosage of aldehydes -- molecules found in citrus notes that provide long-lasting freshness. It has thickness and sexiness in its base, from musk, vanilla, and coumarin, but the light flowers and aldehydes on top dilute the scent's oriental nature. It creates sex appeal without shouting" (chanel.com).
(Edgar, Jolene. "Sexy Scents." Allure Dec. 2010.)

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