L'Eau de Chloe, fragrance
L'Eau de Chloe - eau de toilette for women
L'Eau de Chloe by Chloe - "Layers of chiffon in bright sunlight. Bare feet brushing long grass. The glow of dawn on the skin. Chloe's signature scent opens a new chapter in its story. An aura delicate as a breath of air. Like the original fragrance, this unique eau suggests rare elegance and surprising modernity. Free, spontaneous, radiant femininity. Meet L'Eau de Chloe." --chloe.com
| Perfume House | Chloe |
| Introduced | February 2012 |
| Tagline | -- |
| Scent Classification | Chypre Rose Floral |
| Perfumer | Michel Almairac (Robertet) |
| Fragrance Notes | Distilled rose water, grapefruit, cedrat, peach, violet, rose petals, cedarwood, amber, patchouli |
| Package Designer | Ezra Petronio, art director |
| Print/TV Campaign | Camille Rowe-Pourcheresse (model, actress), Mario Sorrenti (director), Camilla Akrans (photographer) |
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| Available Products |
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An original interpretation of the Chloe rose
Createsd in 2008 by Michel Almairac (Robertet), Chloe's signature fragrance attained classic status in a few short seasons. This city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. A declaration of freedom fresh from the Chloe rose garden. The work of the same perfumer, L'Eau de Chloe contains an exceptional concetration of distilled rose water, which lends it a rare refreshing feeling. Light as dew, this chypre rose seems suffused with pure oxygen. A delicate citrus harmony recalls summer's luscious ice-cool lemonades. At once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. Little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.
An iconic bottle
Shadowing the now familiar silhouette, L'Eau de Chloe reprises the pure linkes of a luxurious glass cube. Whereas the bottle of Chloe Eau de Parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. The iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. Finished with a silver metal cap, the spray is presented in an aniseed box, with the Chloé logo embossed in white.
A talented ambassadress
Chosen for her natural beauty and her spontaneous personality, the French actress and model Camille Rowe- Pourcheresse is the new face of L'Eau de Chloe. Just 21 years old, she has already worked with the world's top fashion photographers, and was recently seen in the movie "Our Day Will Come", directed by Romain Gavras, and starring Vincent Cassel.
Bubbles of innocence
Like the free-spirited scent itself, the advertising campaign for L'Eau de Chloe a film by Mario Sorrenti and visuals by Camilla Akrans captures a delicate femininity. Far from the city contraints, Camille Rowe-Pourcheresse escapes into nature. A free, frank gaze. A joyous spontaneity. A light-as-air sensation. A sun-drenched beauty, at once pure and perfect.
Casting
Perfumer: Michel Almairac (Robertet)
Model: Camille Rowe-Pourcheresse
Film director: Mario Sorrenti
Print photographer: Camilla Akrans
Art director: Ezra Petronio
Source: Press Release www.chloe.com (Feb. 2012)
perfume editorials
L'Eau de Chloe Perfume
Editors' Favorites
A legit fix for even the driest skin, an edgy summer fragrance, and a cream that puts frizzy curls in their place.
L'Eau de Chloe Eau de Toilette. Airy rose-water and citrus notes plus a hit of patchouli make one steamy summer scent.
("Beauty Reporter: Editors' Favorites." Allure Apr. 2012: 56.)
L'Eau de Chloe Perfume
New Bohemians
Patchouli may no longer be hippie, but as evidenced by some new fragrances, it's definitely hip. Meet some of the latest scents on the scene.
Fresh-Chypre - The citrusy floral L'Eau de Chloe blends patchouli with grapefruit, peach, and rose.
(Malle, Frederic. "The Fragrance Guy: The New Patchouli." Allure Feb. 2012: 86.)
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