Exclamation Eau de Parfum

Exclamation Eau de Parfum Perfume

Exclamation Eau de Parfum - for women

ex'cla·ma'tion Eau de Parfum perfume by Coty.

Perfume House   Coty
Introduced August 1993
Tagline --
Scent Classification Oriental Floral
Perfumer --
Fragrance Notes Peach, Apricot, Amber, Sandalwood
Package Designer --
Print/TV Campaign --
Available Products Eau de Parfum 0.5oz

perfume editorials


New York - Coty intends to make a bolder point with Exclamation, the company's top-selling women's cologne line. In August the company with introduce a more concentrated version, an eau de parfum spray. "Most of our women's fragrance business is done in sprays," said Rita Herzmansky, marketing director for Exclamation. "This is an opportunity for us to expand that business, while meeting a consumer demand. Many women prefer to wear a stronger concentration of fragrance in the evening." Hermansky refused to talk volume, but industry sources estimated that last year the six-item Exclamation line had a retail volume of over $60 million.
WWD, A more emphatic exclamation by Coty (a new Exclamation eau de parfum spray), Kagan, Cara; June 18, 1993.



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