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DKNY Be Delicious, fragrance

DKNY Be Delicious - eau de parfum for women

Be Delicious by DKNY - "A refreshing scent in an iconic apple-shaped bottle tempts you to take a bite out of life. A sophisticated blend of apples, exotic flowers and woods creates a fresh, juicy scent that can only be called delicious." --dkny.com

Perfume House   Donna Karan New York DKNY
Introduced 2004
Tagline --
Scent Classification Citrus
Perfumer Maurice Roucel
Fragrance Notes Top - grapefruit, cucumber, candid magnolia
Heart - American apple, tuberose, white muguet, rose, violet
Base - sandalwood, tender skin accord, blonde woods, white amber
Package Designer --
Print/TV Campaign Louise Pedersen (model 2009-2010)
Lara Stone (model 2010-), Mikael Jansson (photographer 2010)
Website Preview DKNY Be Delicious website
Available Products
  • DKNY Be Delicious - Eau de Parfum 1oz ($40), 1.7oz ($58), 3.4oz ($72)
  • DKNY Be Delicious - Rollerball Duo ($20)
  • DKNY Be Delicious - Body Lotion 5oz ($38)
  • DKNY Be Delicious - Shower Gel 5oz ($32)
DKNY Be Delicious

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perfume advertising campaign

DKNY Be Delicious fragrances
DKNY Be Delicious Fragrance
DKNY - Allure, Apr 2011

DKNY Be Delicious perfume
DKNY Be Delicious Perfume
Donna Karan New York - Lara Stone, InStyle Feb 2011


perfume editorials

DKNY Be Delicious Perfume
Redbook Magazine - May 2012
DKNY Be Delicious Perfume

5 Tricks to Smell Gorgeous - The right fragrance can lift your mood, entice your guy, and boost a blah workday. Just follow these steps to find a scent even a perfume-phobe would love.

Go Fresh and Clean for Day - "Studies show that ...the smells of green apple and cucumber help decrease anxiety," says Alan Hirsch, M.D., founder of the Smell & Taste Treatment and Research Foundation in Chicago.For an understated option, DKNY Be Delicious, $80 for 3.4 oz, has notes of both green apple and cucumber.
Perfumes referenced in article:
DKNY Be Delicious
Demeter Baby Powder
Sarah Jessica Parker Lovely
Prada Candy
Marc Jacobs Lola
Burberry Body
Yves Saint Laurant Parisienne

(Mueller, Cristina. "5 Tricks to Smell Gorgeous." Redbook May 2012: 60)




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