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Elizabeth Arden Untold, fragrance

Elizabeth Arden Untold - eau de parfum for women

UNTOLD by Elizabeth Arden - "A luxurious and modern rendition of a sensuous floral composition, UNTOLD celebrates the sophistication and intrigue of the multi-faceted modern woman. From her vibrant optimism to her refined femininity, mysterious aura and magnetic sensuality, UNTOLD takes you on a journey through the many facets of a woman that together, make her genuinely beautiful. A sparkling and fruity introduction, a radiant floral heart and a mysterious addictive warmth, this fragrance captures all that a woman is." --elizabetharden.com

Perfume House   Elizabeth Arden
Introduced July 2013
Tagline Untold. Your story. Your journey.
Scent Classification Floral
Perfumer Clement Gavarry of IFF
Fragrance Notes Top - black currant, bergamot, pink pepper, pear
Heart - gardenia, peony, jasmine
Base - sandalwood, patchouli, musk, amber
Package Designer Multi-faceted bottle.
Print/TV Campaign Ludwig Ciupka (photographer), Pete Konczal (director)
Website Preview Elizabeth Arden Untold website
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Elizabeth Arden - July 2013

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UNTOLD Elizabeth Arden Perfume
Whether it's dreams she has yet to share, secrets she has yet to reveal, or ambitions she has yet to declare, UNTOLD was designed to embody the many different facets of the modern woman. While some of these facets are apparent on the surface, others remain hidden, only to be revealed or discovered over time.

The UNTOLD fragrance journey opens with sparkling Pink Pepper fused with crisp Bergamot, exposing her vibrant optimism while playful fruity accents of Pear and Blackcurrant Bud LMR* evoke her unpredictable ways. Her refined femininity is revealed as delicate Gardenia petals enwrap themselves with intoxicating Egyptian Jasmine LMR*. Her mysterious aura is sensed through whispers of Patchouli Heart LMR* and nuances of Sandalwood. Finally, her magnetic sensuality is unveiled as heated ambers cascade over the caress of hypnotic musk. Lingering in the air is the unforgettable essence of her presence.

Perfumer's Inspiration
"When I first arrived in New York, I was struck by the natural confidence, the self-belief, of the women I met; their ability to adapt to any situation and to be open minded. After that initial impression, you begin to discover the complexities, the facets to their character that are revealed over time. As a perfumer, I started to wonder, can one scent truly capture this woman, when there is so much to her that I do not know? So much that I may never discover?... I wanted UNTOLD to be a harmonious balance of the many facets of a woman, which for me, is the source of genuine beauty. " --Clement Gavarry, IFF Perfumer

Key Notes -- Olfactive classification: Sensual Floral
Top -- Black Currant LMR*, Bergamot, Pink Pepper, Pear
Mid -- Gardenia, Peony, Jasmine LMR*
Base -- Sandalwood, Patchouli Heart LMR*, Musk, Amber

Fragrance Notes by Facets: Each note in this fragrance was selected to evoke a characteristic of the UNTOLD woman:
Vibrant -- Sparkling Pink Pepper fused with crisp Bergamot expose her vibrant optimism and joyful spirit.
Unpredictable -- Playful, fruity accents of Pear and Blackcurrant Bud LMR* evoke her unpredictable ways.
Refined -- Delicate Gardenia petals and intoxicating Egyptian Jasmine LMR* reveal her romantic and sophisticated femininity.
Mysterious -- Nuances of Patchouli Heart LMR* and Sandalwood hint her mysterious aura.
Sensual -- Heated Ambers cascade over the caress of hypnotic Musk unveiling her magnetic sensuality. Lingering in the air, is the unforgettable essence of her presence.

*LMR = Laboratoire Monique Rémy. International Flavors & Fragrances Inc.'s in-house, natural facility situated in Grasse, France, that specializes in extracting natural raw materials through a craftsmanship technique. Therefore, productions are rare, fine and represent the best quality in the marketplace.

Source: elizabetharden.com (July 2013)




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