Giorgio Armani Si

Giorgio Armani Si Perfume

Giorgio Armani Si - eau de parfum for women

Sì by Giorgio Armani - Giorgio Armani Si fragrance. This modern chypre perfume for women is a delicate and sophisticated feminine scent. With notes of blackcurrant nectar, airy florals, and musky blond woods this new mysterious and seductive perfume leaves a lingering trail. The fragrance campaign features actress Cate Blanchett, while the packaging takes on a simple and elegant peach and black color scheme.

Perfume House Giorgio Armani
Introduced December 2014 (USA; launched 2013 abroad)
Tagline Say YES to life!
Scent Classification Chypre
Perfumer Christine Nagel
Fragrance Notes Top -- cassis nectar (blackcurrant)
Heart -- freesia, rose de mai
Base -- balsam, vanilla, patchouli, orcanox
Package Designer Peach juice in clear square bottle with black lacquer cap with gold ring base.
Print/TV Campaign Model -- Cate Blanchett (actress)
Director - Anne Fontaine
Available Products Giorgio Armani Si - Eau de Parfum 3.4oz, 1.7oz, 1oz / $115-90-70
Rollerball 0.34oz / $28; Shower Gel / Body Lotion 6.7oz each / $25

Giorgio Armani Si - perfume campaign


More Perfume Details


Giorgio Armani Si - "Experience Si, the new fragrance by Giorgio Armani. This luminous fragrance has been created for the modern woman who's strong yet feminine, sophisticated yet charismatic. She embodies the very essence of chic Italian elegance and style. She says YES to life!. Si Eau de Parfum is a modern chypre, reinvented with deep blackcurrant nectar, airy florals and musky blond wood. The scent is at first delicate, then lingers with mystery and later makes you remember her." --giorgioarmanibeauty-usa.com

Perfume Editorials

Giorgio Armani Si Perfume editorial Edgy Floral Fragrances
Cosmopolitan - Oct 2015
Giorgio Armani Si Fragrance

Petal to the Metal
Ladylike is overrated -- This fall, floral fragrances are all about the edge.

The New Femininity
When Armani Si debuted in the U.S. last year (it was already a hit in Eaurope), it was the antithesis of frou frou. With its retangular shape, stonelike cap, and woody-floral composition. ... While Si has floral notes (freesia and rose...), it's described as a modern chypre - chypre being the fragrance family built on woody, mossy notes. Within a year, Si has become Giorgio Armani's best-selling women's fragrance to date in the U.S.

GIORGIO ARMANI Si Huile de Parfum, $105; nordstrom.com

Read more about: Edgy Floral Fragrances

(Matlin, Jessica. "Petal to the Metal." Cosmopolitan Oct. 2015: 158-163)



Giorgio Armani Si Perfume editorial Boho Chic Fragrances
Marie Claire - Oct 2015
Giorgio Armani Si

Boho Chic
Cardamom - Wholly embraced in the Middle East and India, yet completely underutilized in the States, the pretty little seed pods pack a pungent, smoky aroma that I can only described as cinnamon's louche, ultracool cousin.

JO MALONE LONDON Mimosa & Cardamom Candle, $65; jomalone.com

RALPH LAUREN Polo Supreme Leather, $125; ralphlauren.com

GIORGIO ARMANI Si Huile de Parfum, $105; giorgioarmanibeauty-usa.com

LISA HOFFMAN Brazilian Begonia Necklace, $65; lisahoffmanbeauty.com

(Flaherty, Erin. "Inspiration Board: Boho Chic." Marie Claire Oct. 2015: 212)


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Giorgio Armani Si

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