Gucci Bloom

Gucci Bloom - perfume for women

Bloom by Gucci - A new rich white floral fragrance for women created by Gucci creative director Alessandro Michele under new licensee Coty. Michele and master perfumer Alberto Morillas created this feminine fragrance reminiscent of a blooming garden using notes of jasmine sambac, tuberose, orris, and Rangoon creeper from India. The perfume bottle is a powder pink lacquered square with a red and white toile de Jouy Gucci print on the packaging. Launched in August 2017 this fragrance is available in an eau de parfum spray and matching body products from Sephora, ULTA, and Macy's. The fragrance campaign ads feature Dakota Johnson, Hari Nef, and Petra Collins photographed by Glen Luchford.

Gucci Bloom Fragrance

Gucci Bloom Perfume

Gucci Bloom - fragrance info

Perfume House Gucci
Introduced August 2017
Perfumer Alberto Morillas
Scent Classification Floral
Fragrance Notes Top -- jasmine sambac
Heart -- tuberose
Base -- Rangoon creeper, orris
Package Design Lacquered square perfume bottle in powder pink with minimalist black and white label.
Print/TV Campaign Models - Dakota Johnson, Hari Nef, and Petra Collins (2017)
Photographer - Glen Luchford
Available Products Eau de Parfum 1 oz, 1.6 oz, 3.3 oz / $70-125
Body Lotion $55, Shower Gel $45 / 6.7 oz each

Gucci Bloom Perfume Campaign


More Perfume Details


Gucci Bloom

"Debuting the first fragrance developed wholly under Alessandro Michele's creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women - flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the House's Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper - a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden." --gucci.com

The Scent
The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué. Natural tuberose harvested from India. Jasmine bud extract, obtained through an exclusive method of co-extraction to impart a fresh green and petal scent on the skin. Rangoon Creeper, embodying the fragrance's concept and name, the slightly powdery floral scent is captured as the flower blooms from white and gradually darkens to pink, then red

Gucci Bloom - perfume editorials


Gucci Bloom Perfume editorial InStyle Beauty
InStyle - Oct 2017
Gucci Bloom

Beauty - The Pick
Make a bold move with a modern floral scent.

("Beauty: The Pick." InStyle Oct. 2017: 176)



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