Gucci by Gucci Sport For Him
Gucci by Gucci Sport For Him - eau de toilette for men
Gucci by Gucci Pour Homme Sport - "Gucci by Gucci SPORT pour Homme was conceived by Gucci Creative Director Frida Giannini. It takes inspiration from the original Gucci by Gucci Pour Homme, yet offers a totally new and powerful olfactory experience for men. The scent is inspired by the Mediterranean isles, with refreshing citrus and aromatic notes. It blends with mouth-watering Fig nectar, underlined by depth of patchouli." --gucciparfums.com
| Perfume House | Gucci |
| Introduced | 2010 |
| Tagline | -- |
| Scent Classification | Aromatic Citrus |
| Perfumer | -- |
| Fragrance Notes | Grapefruit, mandarin, cypress (top); Cardamom, fig, juniper berries (heart); Patchouli, vetyver, ambrette seeds (base) |
| Package Designer | Frida Giannini, Creative Director of Gucci |
| Print/TV Campaign | James Franco (actor), Inez van Lamsweerde and Vinoodh Matadin (photographers) |
| Available Products |
Gucci by Gucci Sport For Him - EDT 1oz ($50), 1.7oz ($57), 3oz ($73) Gucci by Gucci Sport For Him - After Shave Lotion 1.7oz, 3oz Gucci by Gucci Sport For Him - After Shave Balm 2.5oz Gucci by Gucci Sport For Him - Shower Gel 5oz Gucci by Gucci Sport For Him - Deodorant Spray 3.4oz |
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The Scent
The Scent has nonchalance and an ease that captures the healthy, active aspects of the Gucci man's lifestyle. Its sporty character is underscored by the fragrance's light body and its citrus tones. The mood of this fragrance - cool, fresh, yet strong - evokes a certain playfulness and leisurely state of mind. It is as relevant in "free time" moments as it is for casual every day use.
The Design
While grounded in the same modern, masculine appeal as it predecessor, Gucci by Gucci SPORT pour Homme introduces a more casual sensibility and a broader allure. Like all of Frida Giannini's most iconic creations, Gucci by Gucci SPORT pour Homme strikes a perfect balance between modern design and rich history, resulting in a newness that is still resoundingly Gucci.
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The Packaging
The packaging for example is characterized by the bold red and green web striping that has been a Gucci design signature since the 1950s. Also prevalent in Gucci's rich history is the horsebit, another iconic symbol inspired by the equestrian world.
The Bottle
The distinctive horsebit has been used on the design of the fragrances silver metal cap, which givess it a masculine touch and another link to Gucci's past. The bottle shape, sleek and modern in weighty clear glass, is also distinguished with the scripted signature of Guccio Gucci. All major design components of the bottle packaging are consistent with Gucci by Gucci pour Homme, however, the lighter colors in which they are delineated - bright white, matte silver metal, clear glass - underscore the at-ease nature of the fragrance itself.
The Campaign
The launch of the fragrance is supported by a global print advertising campaign featuring actor James Franco, who debuted as the face of Gucci by Gucci pour Homme in 2008. The campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin in Cannes, France guided by Gucci Creative Director Frida Giannini. The resulting images show the other side of the Gucci man evoking a cool masculinity and a sense of freedom.
Source: www.gucciparfums.com (Sept. 2011)
Advertising Campaign
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