Eau de Lacoste L.12.12 Rouge / Red Perfume

Eau de Lacoste L.12.12 Rouge / Red - eau de toilette for men

Eau de Lacoste L.12.12 Rouge by Lacoste - "Just like the polo shirt, the L.12.12 fragrance collection allows you to express different moods in a simply elegant and audacious way. Wrap your skin with a unique energetic, invigorating and fresh scent with Eau de Lacoste L.12.12 Rouge. Red is meant to evoke energy, vitality and masculine power. The red edition is a triple blend of spices, ginger, black pepper and cardamom, contrasted with a sparkling iced red tea note. The Bottle echoes the timeless simplicity and understated sophistication of the Lacoste Shirts themselves."  --lacoste-parfums.com

Perfume House   Lacoste
Introduced March 2012
Tagline Energetic Red
Scent Classification Woody Spicy
Perfumer --
Fragrance Notes Top - mandarin, ginger, cardamom, black pepper
Heart - rooibos, organic lavender, mango
Base - acacia wood, agar wood
Package Designer Red tint on original L.12.12 bottle.
Print/TV Campaign --
Available Products Eau de Lacoste L.12.12 Red - Eau de Toilette 1oz, 3.4oz / $39-62

Website Preview

Eau de Lacoste L.12.12 Rouge / Red website

perfume advertising campaign


Lacoste Eau de Lacoste L.12.12 fragrance collection
Lacoste Eau de Lacoste L.12.12 Rouge
Lacoste - Feb 2012
Lacoste Eau de Lacoste L.12.12 Rouge fragrances
Eau de Lacoste L.12.12 Rouge
Lacoste - Feb 2012
Lacoste Eau de Lacoste L.12.12 fragrances
Lacoste L.12.12 Rouge Fragrance
Lacoste - Feb 2012

Perfume Editorials


Lacoste Eau de Lacoste L.12.12 Rouge Fragrance
Marie Claire Magazine - July 2012
Lacoste Eau de Lacoste L.12.12 Rouge Fragrance

Good Sport
The athletic look that began with the spring collections -- all wet hair and motocross at Alexander Wang, loose locks and track pants at Altuzarra -- has continued into the more-recent fall runways.

Lacoste Eau de Lacoste L.12.12 Rouge Eau de Toilette, $62 (shop.lacoste.com)

Perfumes referenced in article:
Givenchy Play Sport
Lacoste Eau de Lacoste L.12.12 Rouge
Adidas Fruity Rhythm
Nautica Aqua Rush

(Flaherty, Erin. "101 Ideas: Good Sport." Marie Claire July 2012: 76)



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