Serge Normant Avah
Serge Normant Avah - eau de parfum for women
Avah by Serge Normant - "Avah eau de parfum with jojoba, aloe vera, and vitamin E. Avah means Desire and Life...and has so many other beautiful origins from different cultures. Avah encompasses alluring and exquisite notes of ylang ylang, jasmine, amber, soft woods and musks to create a sensual fragrance experience. Jojoba, Aloe Vera and Vitamin E add to the unique composition with their caring, nourishing properties. Scent is such a sensual experience for Serge, he wanted to develop a fragrance that was meant to be an indulgence...to use freely all over, including the hair. A unique formulation was developed for this very purpose. Enter the exotic." --sergenormant.com
| Perfume House | Serge Normant |
| Introduced | June 2012 |
| Tagline | Enter the Exotic |
| Scent Classification | Woody Floral |
| Perfumer | -- |
| Fragrance Notes | Ylang ylang, jasmine, amber, soft woods, musk |
| Package Designer | -- |
| Print/TV Campaign | -- |
| Available Products |
Serge Normant Avah - Eau de Parfum 1.7oz / $60 |
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perfume editorials
Serge Normant Avah Perfume
The Dark Side of Scent
Gucci isn't the only fragrance bottled up in black (Gucci Guilty Black). Lot of new aromas (for you, him, even your home) are blacking out.
Serge Normant Avah Eau de Parfum, $60
("Beauty: The Dark Side of Scent." Cosmopolitan Mar. 2013: 118)
Serge Normant Avah Perfume
Millionaire Hair
Thick, luxurious, shiny hair isn't just for the 1 percent.
The Smell of Success
Fill in the blank: Expensive hair smells like ____. Stumped? "You want a fragrance that's light enough that only someone who's really close to you can smell it," says hairstylist Serge Normant. Adds hairstylist Oribe, "Glamorous-lookin hair shouldn't smell like strawberries." If your usual products remind you of the produce section, move on. Normant recently blended a scent that's specifically intended for hair (not skin). The ylang-ylang, jasmine, and amber in Serge Normant Avah Eau de Parfum create "a soft, musky scent," he says. "I love that fragrance in the hair because it's unexpected." Others we like: Frederic Malle Carnal Flower hair mist (a mix of tuberose and musk) and Oribe's line of bergamot-and-jasmine-scented hair-care products.
(Sigel, Elizabeth. "Millionaire Hair." Allure Oct. 2012: 260)
Serge Normant Avah Perfume
Beauty Counter Culture - Hit Parade
We've spritzed, slathered, blended, and buffed. Here are the ELLE beauty team's top take-home products.
2012 Discovery - Emily Dougherty (Beauty Director)
My kind of celebrity scent: Hairstylist Serge Normant tested this lush jasminey eau on all of his superstar clients.
Perfumes referenced in article:
- Serge Normant Avah
- Strange Invisible Perfumes Epic Gardenia
- Guerlain La Petite Robe Noire
("Beauty: Counter Culture." Elle Aug. 2012: 196)
Serge Normant - perfume list
- Learn more at sergenormant.com
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