Cher Eau de Couture

Cher Eau de Couture

Cher Eau de Couture is a new unisex fragrance released in November 2019 by Scent Beauty. The advertising campaign features singer, actress, and entertainer Cher photographed by Mert Alas and Marcus Piggot. The spicy oriental scent, created by perfumer Clement Gavarry, includes top notes of bergamot, clove, and neroli blended into a heart of jasmine, rose, and orange flower ontop a base of vetiver, sandalwood, and vanilla orchid. This bold new scent is housed in a round glass perfume bottle with a indigo tinted juice and faux black leather accents.

Cher Eau de Couture

For me a great perfume triggers excitement, emotion and memories. When I wear Cher Eau de Couture, I feel sexy, warm and ready for anything. The process of creating my own fragrance was very personal. Now that it's completed, I hand it out to the universe, and I know everyone who wears it will create their own excitement...and amazing memories." --Cher

(Source: Press Release)

Cher Eau de Couture ad by Mert & Marcus, December 2019

Eau de Couture by Cher - Fragrance Details


Cher Eau de Couture is available in an eau de parfum spray, $85 for 1.7 oz. @ scentbeauty.com.

A scent as sexy and iconic as its inspiration.
On one level flirty and sensual, on other meditative and serene, the scent defies a single category, like Cher herself. Vibrant notes of bergamot and neroli meet the intimate florals of jasmine and rose and smoke and spice of sandalwood and clove. In all, captivating."

(Source: scentbeauty.com, Jan. 2020)



Cher Eau de Couture - Perfume Editorials


Scent Beauty Perfume editorial
Elle - Dec 2019
Cher Eau de Couture

CHER
She's conquered the music, film, and television industries, and she's a fashion icon. Next up for Cher: a fragrance she - and you - will actually want to wear.

Cher isn't known for being desultory. Give her a microphone, and she'll become the only singer with a number one single for six consecutive decades. Hire her for screens silver and small, and she'll take home Academy and Emmy Awards. Unsurprisingly, Cher's approach to launching her first fragrance in over 30 years, Eau de Couture by Cher, was equally thorough. "It took me four years to make," she says. When she smelled the final iteration - a genderless blend of vanilla, bergamot, neroli, and vetiver - she knew she found the one.

"It's like lip gloss, you know? You just don't want to leave the house without it. ... I wear [my perfume] even when I'm going to the gym. ...I just like it. I even wear it around the house sometimes, because I don't think a woman should only wear perfume when she's going out." --Cher

EAU DE COUTURE by Cher, $85, scentbeauty.com

(Foster, Kate. "Beauty: Cher." Elle Dec. 2019: 156)


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