Outspoken Intense by Fergie
Outspoken Intense by Fergie - eau de parfum for women
Avon Outspoken Intense by Fergie - "When you want to be the center of attention, own the moment with Outspoken Intense by Fergie. A provocative follow-up to the original Outspoken, Avon's most successful fragrance launch to date, the exhilarating new floral fruity fragrance gives you the power to command attention and experience the awe-inspiring rush of turning heads. Discover your most confident, sexy, unexpected self with Outspoken Intense." --shop.avon.com
| Perfume House | Avon |
| Introduced | July 2011 |
| Tagline | Own the Moment |
| Scent Classification | Floral |
| Perfumer | -- |
| Fragrance Notes |
Top -- Blackberry, Starfruit, Kumquat Heart -- Purple Passion Flower, Gardenia, Orange Flower Base -- Musks, White Amber, Blond Cedar |
| Package Designer | -- |
| Print/TV Campaign | Fergie (model, singer) |
| Available Products | Avon Outspoken Intense by Fergie Ea de Parfum 1.7oz ($30) |
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Outspoken Intense by Fergie by Avon
The Inspiration: When you want to be the center of attention, own the moment with Outspoken Intense by Fergie. A provocative follow-up to the original Outspoken, Avon's most successful fragrance launch to date, the exhilarating new floral fruity fragrance gives you the power to command attention and experience the awe-inspiring rush of turning heads. Discover your most confident, sexy, unexpected self with Outspoken Intense.
The Face: No stranger to commanding the attention of thousands, recording artist, actress and designer Fergie is the ultimate embodiment of outspoken presence. From the red carpet to the stage, Fergie is always the center of attention. With Outspoken Intense, Fergie allows her fans share in the experience - the thrill of performing and the rush that comes with it.
Fergie Says: "I had so much fun developing and launching my first fragrance with Avon, so for my second fragrance, I really wanted add a little more edge. Outspoken Intense is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being center stage. You feel an instant electrifying rush - a feeling like no other."
The Notes: Alluring top notes of succulent blackberry, shining starfruit and luscious kumquat captivate your audience. A heart of lush purple passion flower adds a bold and vibrant edge to lush gardenia and velvety orange flower petals. A base of sensual musks wrapped in white amber and blonde cedar creates an enduring rhythm.
The Ingredients:
- Starfruit: With a unique flavor that evokes plum, pineapple and lemon, this exotic fruit adds an instant burst of star power to the fragrance.
- Passion flower: An expected sweetness gives this flower its bold signature and imparts a sophisticated, luscious melody to the scent.
- Sensual Musks: Smooth and warm, musks add an earthy, woody sensuality to the fragrance.
Source: avoncompany.com, August 2011.
advertising campaign
perfume editorials
Beauty Star: Fergie - Her double fragrance tactic: "I spritz into the air and walk through it. Then I'll do a little dab on my neck and wrists and add some to my hair." Her signature scent: Outspoken Intense by Fergie for Avon ($30, avon.com).
(Kallor, Amber. "Beauty: Beauty Star, Fergie." Glamour Sept. 2011: 224.)
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