Avril Lavigne Wild Rose, fragrance
Avril Lavigne Wild Rose - eau de parfum for women
Wild Rose by Avril Lavigne - "Wild Rose is a luminous fusion of sun-kissed yellow fruits, dewy florals and sweet woody notes that embody a vibrant and feminine spirit." --avril-lavigne-perfumes.com
| Perfume House | Avril Lavigne |
| Introduced | September 2011 |
| Tagline | Dare to Discover More |
| Scent Classification | Fruity Floral |
| Perfumer | -- |
| Fragrance Notes |
Top - mandarine, grapefruit, plum Heart - frangipani, orange blossom, blue orchid Base - musk, sandalwood, gourmand notes |
| Package Designer | P&G - Forbidden Rose, with a clear pink juice, topped with a pink rose-shaped cap, with gothic styled silver colored ring between the cap and bottle. |
| Print/TV Campaign | Avril Lavigne (model, singer) |
| Website Preview |
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| Available Products |
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more fragrance perfume details
"Wild Rose is about being a free spirit," says Avril.
Wild Rose - The Fragrance
International recording artist Avril Lavigne introduces her third fragrance, Wild Rose, joining her growing fragrance collection. The lightheartedness of Wild Rose makes it a perfect daytime fragrance, complementing the warmth of Avril's evening scent, Forbidden Rose. Capturing both Avril's edgy feminine style and playful personality Wild Rose is a vibrant fragrance for girls who are eager to discover more and unleash their wild side. With the creation of Wild Rose, Avril encourages girls to live out their dreams, making life more fun and exciting.
Wild Rose - The Bottle & Packaging
The bottle and packaging design of Wild Rose are a sequel to its predecessor, Forbidden Rose, featuring the iconic rose in a daring, rebellious new fashion, as a signature design element in Avril's fragrances. The rare and precious shape of the bottle takes on a softer personality with a dreamy color composition of pink, complemented with white frosted accents. A silver ring, engraved with a floral barbed wire design encircles the neck of the multi-faceted flacon. The design is complete with a translucent pink rose as the cap. A surprise is revealed underneath the rose cap- the engraved ring can be removed and worn as a fun and feminine accessory. The barbed wire theme includes a unique rose design and continues onto the outer packaging, further inspiring girls to unleash their wild side and discover the unexpected.
Source: www.avril-lavigne-perfumes.com (Dec. 2011)
perfume advertising campaign
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