BCBGMAXAZRIA Perfume, fragrance

BCBGMAXAZRIA Perfume - eau de parfum for women

BCBGMAXAZRIA by BCBGMAZAZRIA - "Discover the captivating allure of the new BCBGMAXAZRIA fragrance. A breathtaking balance of timeless elegance and individual chic, our signature scent reflects the BCBGMAXAZRIA woman's innate sense of style. Confident notes of wild strawberry and black cherry sparkle with a hint of kir royal, inviting delicate shades of jasmine, lily, violet and rose. A flourish of luxurious orris, among the most precious in nature, blends with distinctive base notes of musk and sandalwood. Sensuous and innovative, the BCBGMAXAZRIA fragrance becomes the first thing she'll want to put on and the last she'll take off."  --bcbg.com

Perfume House	BCBGMAZAZRIA
Introduced	August 2011
Tagline	Introducing the new fragrance for her.
Scent Classification	Soft Floral
Perfumer	Stephen Nilsen
Fragrance Notes	Strawberry, black cherry, kir royale (top); Jasmine, lily of the valley, rose, violet (heart); Musk, orris, sandalwood (base)
Package Designer	New Wave Fragrances - "Our iconic butterfly logo transforms into a blooming flower on the sculptural cap, adding an artistic element to the romantic, faceted bottle and reflecting the signature style of BCBGMAXAZRIA."
Print/TV Campaign	Theres Alexandersson (model), Camilla Akrans (photographer)
Website Preview
Available Products	BCBGMAZAZRIA - Eau de Parfum 1.7oz ($55), 3.4oz ($75) BCBGMAZAZRIA - Body Cream 4.5oz ($45) BCBGMAZAZRIA - Body Lotion 6.7oz ($25)

shop online Shop for Beauty and Fragrance at macys.com

perfume advertising campaign

BCBG Max Azria Perfume BCBGMAZAZRIA - Theres Alexandersson; Instyle, Oct 2011

BCBMAXAZRIA Perfume BCBGMAZAZRIA - Theres Alexandersson; Allure, Oct 2011

perfume editorials

BCBG Max Azria Perfume

A Scent of One's Own
BCBG Max Azria Eau de Parfum Natural Spray, $75.

(Flaherty, Erin. "A Scent of One's Own." Marie Claire Dec. 2011: 226-29)

BCBGMAXAZRIA

Refresh with a New Scent - Experience the captivating essence of BCBGMAXAZRIA -- the new fragrance for women. This alluring scent starts with a mix of Kir Royal, wild strawberry and black cherry, and settles in with sophisticated notes of jasmine, lily, rose and violet. An unusual balance of timeless elegance and individual chic, the BCBGMAXAZRIA fragrance puts the perfect finishing touch on style. Available at major department store fragrance counters.
("Lucky Lookout." Lucky Dec. 2011: 123.)

BCBGMAXAZRIA

Beauty Essentials - Feeling sweet and angelic today? Or like one foxy badass? Every one of us should know the beauty tricks for both -- our model, actress Felicity Jones, sure does!
Good Girl Musts - A subtle scent. BCBG Max Azria eau de parfume ($75 for 3.4 oz., bcbg.com).
Bad Girl Musts - A spicy perfume. Dolce&Gabbana The One Lace Edition ($75 for 1.6 oz., saks.com).
(Malhotra, Roopika. "Felicity Jones: Good Girl or Bad Girl?." Glamour Nov. 2011: 168-173)

Back to main page for BCBGMAZAZRIA perfumes

comments powered by Disqus