Calvin Klein CK One Summer 2012, fragrance

Calvin Klein CK One Summer 2012 - eau de toilette for women and men

ck one Summer by Calvin Klein - "A mouthwatering fragrance that captures the bright summer sun against a vibrant blue sky. Feel the warm sand on the beach and refresh yourself with the cooling sensation of ck one summer. The initial splash of cucumber gives a burst of freshness. The heart sparkles with a burst of crisp, green apple and finishes with a smooth rum cocktail for a scent that's easy to wear, for both men and women."  --calvinkleinfragrances.com

Perfume House	Calvin Klein
Introduced	Summer 2012
Tagline	--
Scent Classification	Citrus
Perfumer	Richard Herpin
Fragrance Notes	Top - blue mint, cucumber, lime, bergamot Heart - watery accord, green apple, rosemary, water lotus Base - rum cocktail, sandalwood, driftwood, sea moss
Package Designer	Crackled lime-green glass on original bottle with orange accents.
Print/TV Campaign	--
Website Preview
Available Products	Calvin Klein ck one summer - Eau de Toilette 3.4oz / $48

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fragrance advertising campaign

Calvin Klein ck one summer Calvin Klein - Mar 2012

perfume editorials

Calvin Klein ck one Summer Perfume

All in the Family
The concept of fragrance "dynasties" can be extended to scents themselves. Successful perfumes often beget "flankers" (the industry's rather militaristic-sounding term for spin-offs). Flankers are easy to spot - just look for an adjective such as "intense" or "nior" on the bottle. Here, old favorites remixed just in time for summer.

CK One Summer
What's the Same: Its clean, citrusy, floral vibe. What's New: A surprising and energizing minty-herbal note. What We Think: Both fragrance are light, but Summer is cooler.

(Guarnieri, Anne-Marie. "All in the Family." Allure May 2012: 254-255)

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