Cartier Les Heures de Parfum X L'Heure Folle, fragrance

Cartier Les Heures de Parfum X L'Heure Folle - eau de parfum for women

Cartier X L'Heure Folle - The Crazy Hour - "If we were playing at being lucky, we would dream up countless desires: we would sleep in silk sheets, mingle with the rich and famous, wear the most sought-after jewels that miraculously reveal our skin. Dazzling with euphoria, L'Heure Folle, is the vibrating moment of a consuming nature, it crisps like young berries of blackcurrant, redcurrant and blueberry. "Nature as I love it, wild, bucolic, frenzied, rustling and budding as fruits which will never ripen." Mathilde Laurent, Perfumer of the Maison Cartier." --saksfifthavenue.com

Perfume House	Cartier
Introduced	October 2009
Tagline	The Crazy Hour
Scent Classification	Fruity Green
Perfumer	Mathilde Laurent
Fragrance Notes	Redcurrant, Pink Peppercorn, Grenadine, Blueberry, Blackcurrant, Blackberry, Violet, Leafy Notes, Ivy, Boxwood, Shiso, Aldehydes, Polygonum
Package Designer	--
Print/TV Campaign	--
Website Preview
Available Products	Eau de Parfum 2.5oz ($250)

advertising campaign

Les Heures de Parfum - Cartier 2009

perfume editorials

Find Your New Scent - We got a panel of women and men to niff through the newest, most-hyped fragrances...meet their top thirty picks. For the Weekend: Cartier Les Heures de Parfum X L'heure Folle ($250, saks.com).
Mpinja, Baze. "Find Your New Scent." Glamour May 2010: 238-241.

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