Shocking by Schiaparelli, fragrance

Shocking by Schiaparelli - eau de parfum for women

Shocking by Elsa Schiaparelli - Her most notable fragrance, Shocking de Schiaparelli, was launched in 1937. The bottle, in the shape of a woman's torse, was designed by Surrealist artist Leonor Fini and sculpted from actress Mae West's tailor dummy. The packaging was Shocking Pink (hot pink) and the advertisements were created by Surrealist artists Marcel Vertes and Salvador Dali. The floriental fragrance was created by perfumer Jean Carles.

Perfume House	Elsa Schiaparelli
Introduced	1937
Tagline	Shocking de Schiaparelli...means Paris more than any other perfume!
Scent Classification	Floral Oriental
Perfumer	Jean Carles
Fragrance Notes	Aldehydes, Bergamot, Tarragon (top); Honey, Rose, Jasmine (heart); Cloves, Civet (base)
Package Designer	Leonor Fini, surrealist artist
Print/TV Campaign	Marcel Vertes (illustrator 1940s-50s), Salvador Dali (illustrator 1944)
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Available Products	Schiaparelli Shocking - Eau de Parfum 1.7oz ($55), 3.3oz ($75)

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perfume advertising campaign

Shocking Elsa Schiaparelli Eau de Parfume Elsa Schiaparelli - Marcel Vertes, illustrator, 1940s

Shocking Radiance by Schiaparelli Perfume Elsa Schiaparelli - Salvador Dali, illustrator, 1944

Elsa Schiaparelli Shocking Parfume Elsa Schiaparelli - Surrealist Art, 1930s

Shocking de Schiaparelli Eau de Parfume Elsa Schiaparelli - Marcel Vertes, illustrator, 1940s

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