BCBGMAXAZRIA Perfume Perfume

BCBGMAXAZRIA Perfume - eau de parfum for women

BCBGMAXAZRIA by BCBGMAZAZRIA - "Discover the captivating allure of the new BCBGMAXAZRIA fragrance. A breathtaking balance of timeless elegance and individual chic, our signature scent reflects the BCBGMAXAZRIA woman's innate sense of style. Confident notes of wild strawberry and black cherry sparkle with a hint of kir royal, inviting delicate shades of jasmine, lily, violet and rose. A flourish of luxurious orris, among the most precious in nature, blends with distinctive base notes of musk and sandalwood. Sensuous and innovative, the BCBGMAXAZRIA fragrance becomes the first thing she'll want to put on and the last she'll take off." --bcbg.com

Introduced August 2011
Tagline Introducing the new fragrance for her.
Scent Classification Soft Floral
Perfumer Stephen Nilsen
Fragrance Notes Top -- Strawberry, black cherry, kir royale
Heart -- Jasmine, lily of the valley, rose, violet
Base -- Musk, orris, sandalwood
Package Designer New Wave Fragrances - "Our iconic butterfly logo transforms into a blooming flower on the sculptural cap, adding an artistic element to the romantic, faceted bottle and reflecting the signature style of BCBGMAXAZRIA."
Print/TV Campaign Theres Alexandersson (model), Camilla Akrans (photographer)
Available Products BCBGMAZAZRIA - Eau de Parfum 1.7oz ($55), 3.4oz ($75)
BCBGMAZAZRIA - Body Cream 4.5oz ($45)
BCBGMAZAZRIA - Body Lotion 6.7oz ($25)

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BCBGMAXAZRIA Perfume website

perfume advertising campaign

BCBG Max Azria perfumes
BCBG Max Azria Perfume
Theres Alexandersson; Instyle, Oct 2011
BCBG Max Azria fragrances
Theres Alexandersson; Allure, Oct 2011

perfume editorials

BCBG Max Azria Perfume
Marie Claire - Dec. 2011
BCBG Max Azria Perfume

A Scent of One's Own
BCBG Max Azria Eau de Parfum Natural Spray, $75.

(Flaherty, Erin. "A Scent of One's Own." Marie Claire Dec. 2011: 226-29)

BCBG Max Azria perfume
Lucky Magazine - Dec. 2011

Refresh with a New Scent
Experience the captivating essence of BCBGMAXAZRIA -- the new fragrance for women. This alluring scent starts with a mix of Kir Royal, wild strawberry and black cherry, and settles in with sophisticated notes of jasmine, lily, rose and violet. An unusual balance of timeless elegance and individual chic, the BCBGMAXAZRIA fragrance puts the perfect finishing touch on style. Available at major department store fragrance counters.

("Lucky Lookout." Lucky Dec. 2011: 123.)

BCBG Max Azria perfume
Glamour Magazine - Nov. 2011

Beauty Essentials
Feeling sweet and angelic today? Or like one foxy badass? Every one of us should know the beauty tricks for both -- our model, actress Felicity Jones, sure does!

Good Girl Musts
A subtle scent. BCBG Max Azria eau de parfume ($75 for 3.4 oz., bcbg.com).

Bad Girl Musts
A spicy perfume. Dolce&Gabbana The One Lace Edition ($75 for 1.6 oz., saks.com).

(Malhotra, Roopika. "Felicity Jones: Good Girl or Bad Girl?." Glamour Nov. 2011: 168-173)

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