BCBGMAXAZRIA Bon Chic - eau de parfum for women

Bon Chic by BCBGMAZAZRIA - "In an exquisitely orchestrated suite of refined scents with bold accents, BCBGMAXAZRIA Bon Chic celebrates style and joie de vivre. Inspired by the woman who makes an entrance, this bold scent is decadently dripping with opulent textures that speak to her innate style, creating a luxurious sensory experience. Sculptural cap features our iconic BCBGMAXAZRIA butterfly logo." --bcbg.com

Introduced September 2012
Tagline --
Scent Classification Fruity Floral
Perfumer Stephen Nilsen
Fragrance Notes Top - asian pear, black raspberry, mango
Heart - pink peony, orange blossom, violet
Base - cedarwood, sandalwood, cashmere musk, vanilla
Package Designer Light yellow tint on original BCBG Max Azria bottle. Elizabeth Arden.
Print/TV Campaign Theres Alexandersson (model)
Available Products BCBGMAZAZRIA Bon Chic - Eau de Parfum 1.7oz, 3.4oz / $55-75

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BCBGMAXAZRIA Bon Chic website

perfume advertising campaign

BCBG Max Azria Bon Chic fragrances
BCBGMAXAZRIA Bon Chic Fragrance
BCBGMAZAZRIA - Theres Alexandersson, Sept 2012
BCBG Max Azria Bon Chic perfume
BCBG Max Azria Bon Chic Perfume
Theres Alexandersson, Sept 2012
BCBG Max Azria Bon Chic perfume
Bon Chic BCBGMaxAzria Perfume
Allure, Jan 2013 (back scent strip)
BCBG Max Azria Bon Chic perfume
BCBG Max Azria Bon Chic Perfume
BCBG - InStyle, Nov 2012

perfume editorials

BCBG Max Azria Bon Chic Perfume
Marie Claire - Mar. 2013
BCBG Max Azria Bon Chic Perfume

BCBG Max Azria $75, Bon Chic Eau de Parfum; dillards.com

Fashion Scents
Because no outfit is complete without a luxe designer perfume to match.

The allure of designer fragrances can be traced back to the launch of Coco Chanel's famous No. 5 in 1921, and the rest, as they say, is history. Since then, thanks to the busywork of fashion's finest houses from Saint Laurent to Valentino, such sparkling incarnations have become ubiquitous. This spring, newcomers like Reem Acra, who was inspired by heady amber notes from her native Lebanon, and L'Wren Scott, whose blend is spiked with rock-and-roll-esque absinthe and star anise, join the club with the debut of their namesake perfumes. So spray on: A sartorially inspired scent is a fashion lover's best accessory. (Note error: Guess Girl pictured)

(Choi, Maureen. "Instant Classic: Fashion Scents." Marie Claire Mar. 2013: 108)

Allure - Jan. 2013

By a Nose
Mango, orange blossom, and vanilla: Notes in a fine wine? A crisp white, perhaps -- but you'll also find them (along with a dash a peony) in BCBG Max Azria's Bon Chic. We asked three wine directors to sniff and swirl.

"It's really feminine. There are muscat notes: they are the most perfume-y of all the grapes in Western Europe." --Lee Campbell, Reynard in NYC

"It has a citrusy side. It reminds me of Gewürztraminer -- the lychees, the roses -- right away. It's a bit sweet, but I like it." --Pascaline Lepeitier, Rouge Tomate in NYC

"Three images come to mind: green apple Jolly Ranchers, peonies, and Charmin toilet paper, which is really perfumed." --Shebnem Ince, Henri and the Gage in Chicago

(Ownes, Alexandra. "Beauty Reporter: Smell This." Allure Jan. 2013: 34)

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