i by Exclamation Perfume

i by Exclamation - perfume for women

I by ex'cla·ma'tion perfume by Coty. Launched in 1998, is a fruity floral fragrance with notes of apples, lily of the valley and vanilla.  (Read more perfume editorials below.)

Perfume House   Coty (Benckiser UK)
Introduced September 1998
Tagline --
Scent Classification Floral Oriental
Perfumer --
Fragrance Notes Apple, Tagetes, Plum, Osmanthus, Melon, Raspberry, Passion Fruit, Blackcurrant, Tangerine, Orange Blossom, Freesia, Jasmine, Rose
Package Designer --
Print/TV Campaign --
Available Products Eau de Toilette 1.0oz, 1.7oz
Body Spray

advertising campaign

i by exclamation fragrance
i by ex'clama'tionr, Eau de Toilette - Coty

perfume editorials

Coty UK is hoping to capture the attention of hip, trendsetting young women by adding a new fragrance to its Exclamation line. I by Exclamation, due on counters in late September in Europe, is aimed at consumers who, aged between 18 and 25, are slightly older than Exclamation's traditional teenagers.
Cosmetics International, Coty makes another statement with "I" (new fragrance), July 25, 1998.

Top Ten Light Scents ...Exclamation was first launched in 1990 and is named by the Which? survey as one of the top mass scents for women. "i" by Exclamation is a relative of the popular scent, and is a fruity and floral oriental fragrance. It has notes of apple, plum, French marigold, osmanthus, melon, raspberry, passion fruit, blackcurrant and zesty tangerine, while a floral note is struck with orange blossom, freesia, jasmine and rose.
The Birmingham Post (England), Shopping: Be heaven scent this summer; The new lighter - and cheaper - perfumes win by a nose, says Georgina Pattinson, May 15, 1999.

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