Pure DKNY
Pure DKNY - scent spray for women
"A drop of vanilla in water surrounded by the softness of floral. pureDKNY is a simple luxury - a drop of Vanilla in water as its signature. The soft floral scent also features a Dew-drop Petal Accord, Lotus Flower, and Bulgarian Rose, which harmonize with the floral heart of Transparent Jasmine, Freesia and Lush Orchid. The finish is a cradle of warmth - White Amber, Creamy Sandalwood and a drop of Vanilla in water." -- puredkny.com
Perfume House | Donna Karan New York |
Introduced | 2010 |
Tagline | Go Pure |
Scent Classification | Floral |
Perfumer | -- |
Fragrance Notes |
Top -- Dew-drop Petal Accord, Lotus Flower, Bulgarian Rose Heart -- Transparent Jasmine, Freesia, Lush Orchid Base -- White Amber, Creamy Sandalwood, Vanilla |
Package Designer | -- |
Print/TV Campaign | Angela Lindvall (model) |
Available Products |
Scent Spray 1oz ($45), 1.7oz ($65), 3.4oz ($85) Body Butter 6.7oz ($40) |
advertising campaign
Pure DKNY - Donna Karan fragrance
Marie Claire, Feb 2011Pure DKNY - Donna Karan Perfumes
Oprah, Feb 2011Pure DKNY, Perfume - Donna Karan
Elle, Dec 2010 (Front)Pure DKNY, Fragrance - Donna Karan
Elle, Dec 2010 (Back, scent strip)more fragrance details
pure DKNY - A soft floral scent with a signature vanilla accord. Pure scent. A drop of vanilla sourced from Africa, a drop of goodwill pureDKNY supports local communities by taking small steps to help make a differece, pure and simple.
("Pure DKNY." Allure Feb. 2011.)
Pure DKNY perfume editorials
Sexy Scents to Spice up your Scent Life - Warm Notes: Rich, enveloping, and unfresh notes, including musk, vanilla, cinnamon, patchouli, and woods, "deliver heat in one way or another," says [perfumer Stephen J.] Nilsen. Cozy up with one of these scents. Vanilla: "Its creamy, feel-good quality is addictive," says Nilsen. PureDKNY starts and ends with vanilla, but florals and woods keep it from being too saccharine (dkny.com).
(Edgar, Jolene. "Sexy Scents." Allure Dec. 2010.)
DKNY - perfume list
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