Gucci Bloom - perfume for women

Bloom by Gucci - A new rich white floral fragrance for women created by Gucci creative director Alessandro Michele under new licensee Coty. Michele and master perfumer Alberto Morillas created this feminine fragrance reminiscent of a blooming garden using notes of jasmine sambac, tuberose, orris, and Rangoon creeper from India. The perfume bottle is a powder pink lacquered square with a red and white toile de Jouy Gucci print on the packaging. Launched in August 2017 this fragrance is available in an eau de parfum spray and matching body products from Sephora, ULTA, and Macy's. The fragrance campaign ads feature Dakota Johnson, Hari Nef, and Petra Collins photographed by Glen Luchford.

Gucci Bloom Fragrance

Gucci Bloom Perfume

Gucci Bloom - fragrance info

Perfume House Gucci
Introduced August 2017
Perfumer Alberto Morillas
Scent Classification Floral
Fragrance Notes Top -- jasmine sambac
Heart -- tuberose
Base -- Rangoon creeper, orris
Package Design Lacquered square perfume bottle in powder pink with minimalist black and white label.
Print/TV Campaign Models - Florence Welch, Anjelica Huston, Jodie Turner-Smith, and Susie Cave (2020)
Director - Floria Sigismondi
Models - Dakota Johnson, Hari Nef, and Petra Collins (2017)
Photographer - Glen Luchford
Available Products Eau de Parfum 1 oz, 1.6 oz, 3.3 oz / $70-125
Body Lotion $55, Shower Gel $45 / 6.7 oz each

Gucci Bloom Perfume Campaign

View the new 2020 video commercial

More Perfume Details

Gucci Bloom

"Debuting the first fragrance developed wholly under Alessandro Michele's creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women - flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the House's Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper - a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden."

The Scent
The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué. Natural tuberose harvested from India. Jasmine bud extract, obtained through an exclusive method of co-extraction to impart a fresh green and petal scent on the skin. Rangoon Creeper, embodying the fragrance's concept and name, the slightly powdery floral scent is captured as the flower blooms from white and gradually darkens to pink, then red

Gucci Bloom - perfume editorials

Gucci Bloom Perfume editorial Cosmopolitan
Cosmopolitan - April 2018
Gucci Bloom

Eau de You
You know that "signature scent" thing? For so long, it meant finding the one...for life! But let's be real: The average Cosmo girl wears up to four fragrances because you know the power they possess. One spritz can make you feel happier; another, drop-dead sexy; then there's that confidence booster, stress reliever...the list of feels goes on.

Fresh & Flirty - Beach, please! You're all about the sand and surf. Citrus and coconut notes will give you island vibes, indoors or out.

Find them all @ Macy's, - Learn about more Signature Scents

(Wyar, Leah. "Eau de You." Cosmopolitan Apr. 2018: 86-89)

Gucci Bloom Perfume editorial Harper's Bazaar Beauty
Harper's Bazaar - Jan 2018
Gucci Bloom

Find Your Perfect Scent - Discover new favorites and soon-to-be classics that accentuate your personal style.

Ladylike & Polished - Today's best floral fragrances smell as if their raw materials actually came from a garden.They're green and lush, and modern. Flower-favorites in this category are:

Read more about how to Find Your Perfect Scent

(Guarnieri, A. "Find Your Perfect Scent." Harper's Bazaar Jan. 2018: 226-228)

Gucci Bloom Perfume editorial InStyle Beauty
InStyle - Oct 2017
Gucci Bloom

Beauty - The Pick
Make a bold move with a modern floral scent.

("Beauty: The Pick." InStyle Oct. 2017: 176)

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