I Am Juicy Couture
I Am Juicy Couture - perfume for women
I Am Juicy Couture by Juicy Couture - A fruity floral fragrance for the glamorous rebel in you. Created by perfumer Dora Baghriche-Arnaud this feminine fragrance contains notes of juicy fruits, gardenia, and cashmere woods. Designed by Paul McLaughlin, the glass bottle features a unique goldtone sparkling cap with the iconic Juicy Couture jewerly toggle and chain. The perfume ad campaign features model Behati Prinsloo, wife of Adam Levine, shot by photographer Solve Sundsbo. The perfume debuted in the summer of 2015. Available in an eau de parfum spray, rollerball and body lotion at Macy's, Belk, and ULTA.

I Am Juicy Couture Perfume
I Am Juicy Couture - fragrance info
Perfume House | Juicy Couture |
---|---|
Introduced | July 2015 |
Perfumer |
Dora Baghriche-Arnaud |
Scent Classification | Fruity Floral |
Fragrance Notes | Top -- raspberry, pomelo, passion fruit Heart -- gardenia, heliotrope, sweet pea, rose de Mai Base -- soft musk, cashmere woods, candied amber |
Package Design | By Paul McLaughlin. Glass bottle features goldtone sparkling cap resembling a jewerly toggle. |
Print/TV Campaign |
Models - Behati Prinsloo (2015) Photographer - Solve Sundsbo |
Available Products | Eau de Parfum 1.7oz, 3.4oz / $74-94 Rollerball 0.33oz / $22; Body Lotion 6.8 oz / $45 |
I Am Juicy Couture Perfume Campaign
More Perfume Details
I Am Juicy Couture
"She's irreverent and unconventional with an intense and playful sensuality that makes her unforgettable. She is bold and fearless. A glamorous rebel with an individual spirit and style that makes a statement to the world. Her fragrance declaration is: I AM JUICY COUTURE. I AM JUICY COUTURE combines ripe, juicy fruits to open this bold and alluring scent before blending a seductive mixture of Gardenia and Cashmere Woods. The fragrance opens with the biting succulence of bursting Raspberry, freshly tart Pomelo and lush Passion Fruit. In the heart, a narcotic temptation of Gardenia, Heliotrope, dreamy Rose de Mai and sensual Sweet Pea combine. It finishes with an addictive luxuriousness of soft Musks, warm Cashmere Woods and Candied Amber." --juicycouture.com (Oct 2015)
- Learn more at juicycouture.com
I Am Juicy Couture - perfume editorials

I Am Juicy Couture Fragrance
Petal to the Metal
Ladylike is overrated -- This fall, floral fragrances are all about the edge.
Addictive Blends
Another way to add kick: opulent, edible notes, which give these florals an "addictive, narcotic" quality, says Dora Baghriche-Arnaud, who created Juicy Couture's latest, I Am Juicy Couture. "We have an expression for this type of scent. It's called fleurs á manger - it means 'flowers to eat.'" These scents are having a huge moment right now, she says. Juicy's latest blends gardenia with French praline. JUICY COUTURE I Am Juicy Couture, $54; macys.com
Read more about: Edgy Floral Fragrances
(Matlin, Jessica. "Petal to the Metal." Cosmopolitan Oct. 2015: 158-163)

I Am Juicy Couture
Vanity Files
The latest in skincare, makeup, and fragrance.
STATUS UPDATE - Behati Prinsloo
The face of the new I Am Juicy Couture fragrance shares her must-haves for the month.
Daily Spritz -- "I spray on I Am Juicy Couture in the morning. It starts with a burst of passion fruit, but then this amazing, sensual cashmere wood scent comes through that lingers all day." --Behati Prinsloo
Juicy Couture I Am Juicy Couture Eau de Parfum, $94; macys.com
(Goldstein, Jennifer. "Beauty: Vanity Files." Marie Claire Oct. 2015: 210)
Juicy Couture - perfume list
View all Juicy Couture perfumes and fragrances