Fresh Couture - perfume for women

Fresh Couture by Moschino is a floral woody fragrance for women. The 2nd scent released by new artistic director Jeremy Scott is housed in a perfume bottle shaped like the classic Windex spray cleaner, blue juice with red and white nozzle included. Created by perfumer Alberto Morillas, this fresh scent includes notes of Italian bergamot, mandarin, and ylang ylang blended into a heart of raspberry, white peony, and osmanthus resting on a base of cedar, white patchouli, and ambrox. Supermodel Linda Evangelista parodies cleaning a window in the ad campaign. Available in an eau de toilette spray in 2015.

Moschino Fresh Couture
Moschino Fresh Couture - Eau de Toilette
Floral Woody
Fragrance Notes
Top - Italian bergamot, mandarin, ylang ylang
Heart - Raspberry, white peony, osmanthus
Base - Cedarwood, white patchouli, ambrox

Perfumer - Alberto Morillas
Launched - October 2015

Moschino Fresh Couture - new fragrance details

FRESH COUTURE Eau de Toilette
The concept fot this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxuly brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxuious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?
Olfactive Family: Floral Woody"

(Source:, Feb. 2020)

Olfactory family: floral, woody
Top notes: bergamot, mandarin, ylang ylang
Heart notes: raspberry, white peony, osmanthus
Base notes: light woods, white patchouli, ambros"

(Source:, Feb. 2020)

The eau de toilette spray for Moschino Fresh Couture is available in 3.4 oz. ($82), 1.7 oz. ($62), and 1 oz. ($45), a 0.3 oz. rollerball ($28) is also available. (Sephora)

Moschino Fresh Couture Fragrance

Linda Evangelista models for the new fragrance campaign ads photographed by Steven Meisel. View the video commercial.

Moschino Fresh Couture Ad

Moschino Fresh Couture - Fragrance Editorials

Moschino Fresh Couture Perfume editorial Allure
Allure - February 2020
Moschino Fresh Couture

Art of Glass - Behind fragrance's most iconic bottles.

Novelty By The Numbers
It takes verve, nerve, and plenty of know-how to design a truly unique bottle. Here, some highs and L'Eaux.



MOSCHINO Fresh Couture
2015 - Year Jeremy Scott send a Windex inspired outfit - this bottle's forerunner - down the runway.
$82 - Price of a 3.4 ounce bottle of Fresh Couture at Sephora.
$2.97 - Price of a 23-ounce bottle of Windex at Walmart.

Learn more about Perfume Bottle Art

(Schaffner, Liana. "Art of Glass." Allure Feb. 2020: 80-85)

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