Adidas Shape Shower Gel
Bath & Body Fragrances by Adidas
Shape by Adidas - "Discover adidas SHAPE, the firming shower cream experience enriched with antiscents® fragrance technology to improve your skin texture." --adidasbodycare.com
Adidas Shape Shower Gel - fragrance info
| Fragrance House | Adidas |
|---|---|
| Introduced | January 2013 |
| Scent Classification | Fruity Floral |
| Fragrance Notes | Fruit cocktail, pepper, rose, jasmine |
| Available Products | Adidas Shape - Hydrating Shower Gel 8.4oz / $8.99 |
Adidas Shape Shower Gel Ad Campaign
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Adidas Shape Shower Gel
Design -- The curved bottle features soft and flowing lines inspired by a woman's shape for a feminine look. It fits a woman's hand in the shower and is easy to use! The Shape shower gel bottle shows arrows hugging a woman's curves to illustrate the formula's active ingredients. A hot pink typeface calls out the actiscent® technology
Formula -- adidas SHAPE shower cream offers a pleasant fragrance and helps improve the texture of women's skin. Thanks to aromachology (active cosmetic properties together with a lightly-scented fragrance), adidas Shape offers a new, double-action technology. Use it daily as a first step to help firm your skin! All formulas contain an innovative hydrating formula that gently cleanses while helping to maintain the skin's natural balance. A fresh top note leads to a stimulating fruit cocktail accented by spicy nuances of pepper. The floral heart of rose and jasmine brings a touch of femininity while the gentle dry down brings comfort & softness.
Mood -- For women looking for skin texture improvement. Feel good, feel in shape! Free your mind and feel pretty.
Source: adidas.coty.com (May 2013)
Reshaping Personal Care New Adidas Women's Shower Gel - 03/29/2013
Combines firming activity with fragrance.
Women want to feel fresh, well groomed and also to feel they're in good shape. adidas is responding to those desires with the introduction of the new Shape shower gel, a fragranced formula to use daily as a first step to help firm skin.
Building on the growing trend of firming products in women's cosmetics and skin care, adidas Shape shower gel helps to improve skin texture, leaving it clean, hydrated and feeling supple.
New actiscent® "active fragrance" technology
The key is a breakthrough ingredient, actiscent®, a firming fragrance technology that is incorporated into the soft, foamy shower gel formula. Thanks to aromachology (active cosmetic properties together with a pleasant fragrance), adidas Shape offers a new, double-action technology. The result is a multi-beneficial shower gel that helps women feel good and feel in shape while showering.
adidas Shape shower gel offers a lovely fragrance and helps to improve the texture of women's skin. The fresh, stimulating top notes of a sparkling cocktail are accented with fruit peach notes and spicy nuances of pepper. A floral heart unfolds into a lush, feminine duo of rose and jasmine, ending in a gentle dry-down that brings a sense of comfort and softness.
Planned for launch in January 2013
The packaging of adidas' Shape follows the design of its current women's shower gel range. Each 250 ml bottle uses a fit, feminine silhouette in a pose representing its particular benefit and emotion (Relax, Smooth, Protect, Fresh, Happy and Vitality). The Shape shower gel bottle shows arrows hugging a woman's curves to illustrate the formula's active ingredients. A hot pink typeface calls out the actiscent® technology, which is further highlighted by a bold graphic with the words "firming shower cream."
New adidas Shape shower gel will appear on retailers' shelves in January 2013, joining the six other variants in the adidas women's shower gel line.
Make showering the first step to help firmer skin - with adidas Shape shower gel.
Source: adidas.coty.com (May 2013)
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