Adidas Fruity Rhythm
Adidas Fruity Rhythm - eau de toilette for women
Fruity Rhythm by Adidas - "Spray energy in your life with Fruity Rhythm, a sweet fruity floral fragrance enhancing a feminine and cool attitude." --adidas.coty.com
| Perfume House | Adidas |
| Introduced | 2005 |
| Tagline | -- |
| Scent Classification | Fruity Floral |
| Perfumer | Jean-Pierre Bethouart and Nathalie Lorson |
| Fragrance Notes |
Top - blackcurrant, raspberry Heart - cyclamen, freesia Base - sandalwood, musk |
| Package Designer | -- |
| Print/TV Campaign | -- |
| Available Products |
Adidas - Fruity Rhythm Eau de Toilette 1.7oz / $15 Adidas - Fruity Rhythm Body Fragrance $9 Adidas - Fruity Rhythm Shower Gel Adidas - Fruity Rhythm Deodorant Spray |
perfume advertising campaign
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Adidas Fruity Rhythm
Design
A tall and sleek bottle for graceful femininity and easy handling. The name of the fragrance is colorfully and boldly printed on the glass for a touch of modernity. A trendy and colorful bright pink pack with a playful orange dégradé in a bold design for character and fun.
Formula
Top notes -- Sparkling and fruity cocktail of blackcurrant and raspberry.
Heart notes -- Playful harmony of cyclamen and freesia.
Base notes -- Sensuality and modernity of sandalwood and musk.
Mood
Fruity Rhythm is for a girl who is looking for dynamism and style. Delighted and active, she likes to spend her time in the city.
Source: adidas.coty.com (Aug. 2012)
perfume editorials
Adidas Fruity Rhythm Fragrance
Good Sport
The athletic look that began with the spring collections -- all wet hair and motocross at Alexander Wang, loose locks and track pants at Altuzarra -- has continued into the more-recent fall runways.
Adidas for Womean Fruity Rhythm Body Fragrance, $9 (walmart.com)
Perfumes referenced in article:
• Givenchy Play Sport
• Lacoste Eau de Lacoste L.12.12 Rouge
• Adidas Fruity Rhythm
• Nautica Aqua Rush
(Flaherty, Erin. "101 Ideas: Good Sport." Marie Claire July 2012: 76)
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