Beyonce Pulse Perfume

Beyonce Pulse - eau de parfum for women

Pulse by Beyonce - "I believe my music makes women feel strong, and Pulse is all about finding that power inside," said Beyonce about the inspiration behind her newest fragrance.
"Powerful, sensual, feminine, simply irresistible; Beyoncé Pulse is a citrus, floral gourmand, anchored by Beyonce's favorite flower, the orchid. Unique and modern, the package features an upside down, faceted bottle and a chrome cap inspired by Beyonce's stage costumes. Reflective of Beyonce's incredible energy and powerful femininity, the fresh notes in Beyonce Pulse intermingle to create a unique citrus, floral gourmand, anchored by Beyonce's favorite flower, the orchid."

Perfume House Beyonce
Introduced September 2011
Tagline Feel the Power
Scent Classification Citrus Floral Gourmand
Perfumer Bruno Jovanovic and Loc Dong
Fragrance Notes Top - Pear Blossom, Blue Curacao Accords, Frosted Bergamot
Heart - Bluebird Orchid, Peony, Midnight Blooming Jasmine
Base - Madagascar Vanilla, Musk, Woods
Package Designer Packaged in an inverted chrome bottle.
Print/TV Campaign Beyonce (model)

perfume collection

Beyonce Pulse Perfume
Beyonce Pulse
Eau de Parfum
0.5oz, 1oz, 1.7oz, 3.4oz / $24 - $59
Beyonce Pulse Body Lotion
Beyonce Heat Rush
Body Milk
6.7oz / $24
Beyonce Fragrance Collection
Beyonce Fragrance
Collection Coffret
0.3oz each / $35

Website Preview

Beyonce Pulse website

perfume advertising campaign

Beyonce Heat Perfume Commercial

perfume editorials

Beyonce Pulse Perfume editorial
Cosmopolitan - May 2013
Beyonce Pulse Perfume

Feel the Power
Beyonce Pulse possesses an energy unlike any other, it moves through you, around you. Never fading as it surges, pulsates and electrifies. The woman who wears Beyonce Pulse is impossible to ignore, exuding sensuality and strength.

("Cosmo Hot List." Cosmopolitan May 2013: 151)

Beyonce Pulse perfume
Teen Vogue Magazine - Nov. 2011
Beyonce Pulse Perfume

Beyonce Pulse
Energetic. Powerful. Feminine. Free the power with Beyonce Pulse, the new fragrance by Beyoncé. Experience the fragrance as show-stopping as the woman behind it. Buy now at Macy's.

("Teen Vogue It List." Teen Vogue Nov. 2011: 88)

Beyonce Pulse perfume
Seventeen Magazine - Nov. 2011
Beyonce Pulse Perfume

Pulse Racing
The unique combo of bluebird orchid and blue curacao is hard to forget -- like that life-changing second when he leans in to kiss you. Beyonce Pulse Eau de Parfum, $49 for 1.7 oz., Macy's.

(Gray, Meredith. "Love is in the Air." Seventeen Nov. 2011: 140)

Beyonce Pulse - Q. How did you come up with the name of your new perfume, Pulse? A. "It reflects the excitement I feel onstage, the feeling that sends my heart racing! It's about inner power that drives you, that pulsating beat." -Beyonce
Pulse eau de parfum, $49/1.7 oz.; at Macy's.
("Inside Instyle: You Asked, Beyonce Answered!" InStyle Sept. 2011: 92.)

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