Cartier Les Heures de Parfum X L'Heure Folle
Cartier Les Heures de Parfum X L'Heure Folle - eau de parfum for women
Cartier X L'Heure Folle - The Crazy Hour - "If we were playing at being lucky, we would dream up countless desires: we would sleep in silk sheets, mingle with the rich and famous, wear the most sought-after jewels that miraculously reveal our skin. Dazzling with euphoria, L'Heure Folle, is the vibrating moment of a consuming nature, it crisps like young berries of blackcurrant, redcurrant and blueberry. "Nature as I love it, wild, bucolic, frenzied, rustling and budding as fruits which will never ripen." Mathilde Laurent, Perfumer of the Maison Cartier." --saksfifthavenue.com
| Perfume House | Cartier |
| Introduced | October 2009 |
| Tagline | The Crazy Hour |
| Scent Classification | Fruity Green |
| Perfumer | Mathilde Laurent |
| Fragrance Notes | Redcurrant, Pink Peppercorn, Grenadine, Blueberry, Blackcurrant, Blackberry, Violet, Leafy Notes, Ivy, Boxwood, Shiso, Aldehydes, Polygonum |
| Package Designer | -- |
| Print/TV Campaign | -- |
| Available Products | Eau de Parfum 2.5oz ($250) |
advertising campaign
Les Heures de Parfum - Cartier
2009Perfume Editorials - Cartier X L'Heure Folle
Find Your New Scent - We got a panel of women and men to niff through the newest, most-hyped fragrances...meet their top thirty picks. For the Weekend: Cartier Les Heures de Parfum X L'heure Folle ($250, saks.com).
Mpinja, Baze. "Find Your New Scent." Glamour May 2010: 238-241.
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