Pure DKNY Verbena
Pure DKNY Verbena - scent spray for women
Pure DKNY Verbena by Donna Karan - "All the soft notes from our original pureDKNY fragrance, now with a hint of verbena. To be pure is to be ourselves." --dkny.com
| Perfume House | Donna Karan New York DKNY |
| Introduced | August 2011 |
| Tagline | A drop of verbena. |
| Scent Classification | Citrus |
| Perfumer | -- |
| Fragrance Notes | Verbena, Honeysuckle, Peony, Jasmine Petals, White Amber, Sea Moss, Vetiver |
| Package Designer | -- |
| Print/TV Campaign | Angela Lindvall |
| Available Products |
Pure DKNY Verbena - Scent Sprau 1oz ($45), 1.7oz ($65), 3.4oz ($85) Pure DKNY Verbena - Body Lotion 6.7oz ($40) Pure DKNY Verbena - Body Wash 6.7oz ($34) |
advertising campaign
perfume editorials
Pure DKNY Verbena
DKNY Exclusive - Snap up the limited edition PureDKNY A Drop of Verbena Collection -- plus this gorgeous bag -- to aid CARE's microfinance programs. Last time we checked in with DKNY's dedicated front woman and our favorite supermodel, Angela Lindvall, she was tracing the saga of PureDKNY, the company's decidedly eco-chic fragrance, and sourcing the scent's signature ingredient, Ugandan vanilla, in East Africe (check out marieclaire.com/uganda). Now she's been to Togo to source the verbena-basil for PureDKNY's latest incarnation, A Drop of Verbena. This month, DKNY is offering MC readers a collection that includes the Scent Spray, Body Butter, and Body Wash in A Drop of Verbena -- all wrapped up in a buttery-leather metallic tote made to haul your goods on adventures near and far. All proceeds will benefit CARE, a humanitarian organization that implements Village Savings and Loan Association microfinance programs for farmers to borrow money and manage their businesses, with an emphasis on helping women. What a fresh way to make a difference. The Goods: PureDKNY A Drop of Verbena Collection, $295. The Cause: CARE, a non-profit that provides microfinancing programs predicted to reach 30 million people in need over the next 10 years. The Deal: Available exclusively to MC readers at marieclaire.com/beautygivesback starting October 25.
("Beauty Gives Back: DKNY Exclusive." Marie Claire Nov. 2011: 54.)
CITRUS - Citrus scents can smack you in the face -- or remind you of Pledge. But the subtle lemony aroma from the verbena and basil in Pure DKNY A Drop of Verbena just makes you want to breathe it in...again...and again. Women's Scent - $45 to $85, depending on size, Macy's, Dillard's, Nordstrom, Bloomingdale's, Sephora, Ulta.
(Devash, Meirav. "Best of Beauty." Allure Oct. 2011: 242, 290-291.)
Pure DKNY Verbena
The Insiders
Four famously gorgeous women give us a peek into their private beauty and style stashes.
Angela Lindvall, Model, host of Project Runway All Stars:
PureDKNY Verbena Basil Eau de Toilette, $85. "It's fresh and not overpowering."
("101 Ideas: Beauty Snoop." Marie Claire Oct. 2011: 134.)
Pure Goodness - Donna Karan has always had a knack for making doing good look good. And now she makes it smell great, too. Her latest scent, PureDKNY Verbena, is not only beautiful, it's also sustainable and socially responsible. From the 100-percent-recyclable teardrop-shaped bottle to the Certified Forest Paper, this citrusy-sweet, lighthearted fragrance makes a positive impact. PureDKNY has pledged to lift more than one million women out of poverty through it's association with the humanitarian organization Care's Access Africa. Karan's goal is to use a portion of the profits to open Village Savings and Loan programs in 27 African countries. Global spokesperson (and eco-advocate) Angela Lindvall, who went to Uganda to see firsthand the impact of PureDKNY's contributions, explains, "We are helping to change lives one drop at a time." The true smell of success. (nordstrom.com)
(Strand, Olivia. "FanFair: Beauty." Vanity Fair Sept. 2011:172.)
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