Bloom Profumo di Fiori - perfume

Bloom Profumo di Fiori by Gucci is a new white floral perfume for women. The latest Gucci Bloom fragrance creation is housed in the original perfume bottle with a bright yellow lacquered glass finish and ribbed label featuring a black outline. Scent notes of jasmine sambac absolute and ragoon creeper (Chinese honeysuckle) blend into a heart of natural tuberose, jasmine buds, and ylang-ylang, with a dry down finish of sandalwood, wood accord, orris, benzoin, and musk, for an intense floral fragrance. This "garden of dreams" perfume, launched in 2020 and composed by master perfumer Alberto Morillas and Gucci Creative Director Alessandro Michele, is described as an intense, warm, and sweet floral eau de parfum. Anjelica Huston, Florence Welch, Jodie Turner-Smith, and Susie Cave model for the ad campaign directed by Floria Sigismondi.

Gucci Bloom Profumo di Fiori
Gucci Bloom Profumo di Fiori
White Floral
Fragrance Notes
Top - Jasmine Sambac Absolute, Ragoon Creeper
Heart - Tuberose, Jasmine Buds, Ylang Ylang
Base - Sandalwood, Sun Drenched Wood Accord, Orris Concrete, Benzoin, Musks

Perfumer - Alberto Morillas
Launched - August 2020

Gucci Bloom Profumo di Fiori - new fragrance details

Gucci Bloom Profumo di Fiori Eau de Parfum
Debuting within a visionary campaign set in a garden of dreams where magic blooms, Profumo di Fiori eau de parfum enters the world of Gucci Bloom - conceived by Alessandro Michele and created by master perfumer Alberto Morillas. A radiant twist on the classic Gucci Bloom accord, Profumo di Fiori unleashes the addictive magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute. The scent is enriched by Ylang Ylang's intense floral warmth and sweetness, extended by rich notes of Sandalwood and Sun Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete blends with Benzoin's resinous warmth and is softened by Musky notes.

The scent is presented in a honey yellow lacquered glass bottle with the ribbed Gucci label framed in black. The outer packaging is decorated with the Herbarium print, a Toile de Jouy inspired motif featuring leaves, cherry branches, and flowers.

Top notes of Jasmine Sambac Absolute.
Heart notes of Natural Tuberose, Jasmine bud extract and Ylang Ylang.
Base notes of Sandalwood accord, Sun Drenched Wood accord, Orris Concrete, Benzoin and Musks. (August 2020)

Gucci Bloom Profumo di Fiori Fragrance

The warm floral Gucci Bloom Profumo di Fiori fragrance is available in an Eau de Parfum spray, $130 for 3.3 oz., and $100 for 1.6 oz. (Macy's, Dillard's)

This world is a hallucination of flower power feauting women that are like priestesses. It is a world where time is replaced by fascination and magic, representing the perfume itself." —Alessandro Michele

Gucci Bloom Profumo di Fiori Fragrance Ad - Anjelica Huston, Florence Welch, Jodie Turner-Smith, Susie Cave

Actresses Anjelica Huston and Jodie Turner-Smith, singer Florence Welch, and model turned fashion designer Susie Cave all model for the fragrance ad campaign, set at the Italian ruins of La Scarzuola, and directed by award winning photographer and director Floria Sigismondi.

View the video commercial

The New Gucci Bloom Campaign with Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave
The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Some scenes take inspiration from the popular French musical film 'Peau d'Ane,' directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay.

Music: 'Fade Into You' Performed by Mazzy Star (Aug 3, 2020)

Gucci Bloom Profumo di Fiori Perfume Ad

Perfume is like a spell and the women wearing it put a spell on the world. Flowers, in this case, mediate this spell and Gucci Bloom Profumo di Fiori is a powerful conversation with them. It is intense, it really enters the world of nature. Letting the flowers speak, fearlessly, was the real challenge when Alberto Morillas and I created this fragrance."
—Alessandro Michele

Gucci Bloom Fragrance Collection

Gucci Bloom Fragrance Collection

All Gucci Bloom fragrance were crafted by master perfumer Alberto Morillas under the direction of Alessandro Michele, Gucci's creative director, and marketed by Coty.

Gucci Bloom Eau de Parfum - Floral (August 2017)
Fragrance notes: Jasmine sambac, tuberose, ragoon creeper, and orris.

Gucci Bloom Acqua di Fiori Eau de Toilette - Floral Green (May 2018)
Perfume notes: Green galbanum, cassis buds, tuberose, jasmine, ragoon creeper, sandalwood, and musk.

Gucci Bloom Nettare di Fiori Eau de Parfum - Floral Chypre (August 2018)
Fragrance notes: Ginger, rose, tuberose, jasmine, ragoon creeper, patchouli, osmanthus, and musks.

Gucci Bloom Gocce di Fiori Eau de Toilette - Floral (April 2019)
Scent notes: Jasmine buds, tuberose absolute, and ragoon creeper.

Gucci Bloom Ambrosia di Fiori Eau de Parfum - White Floral (September 2019)
Perfume notes: Ragoon creeper, jasmine buds, tuberose, Damask rose, and orris.

Gucci Bloom Profumo di Fiori - perfume editorials

InStyle - November 2020
Gucci Bloom Profumo di Fiori

Beauty Talk
Jodie Turner-Smith - The British actress and Gucci fragrance ambassador on her laid-back approach to style - which she plans to share with her infant daughter.

Which products have been your mainstays throughout this stressful year? "...Gucci Bloom. There is something so fanciful and airy and light about the fragrance that I love. It really gives me carefree Black girl vibes." —Jodie Turner-Smith

GUCCI Bloom Profumo di Fiori eau de parfum, $130/100 ml;

(Greaves, Kayla. "Beauty Talk: Jodie Turner-Smith." InStyle. November 2020: 64)

Harper's Bazaar - October 2020
Gucci Bloom Profumo di Fiori

Beauty News
Flower Power - This isn't the time to let fragrance bottles collect dust on the dresser. Instead it's the moment for a big, luminous scent, such as Gucci's latest, a white floral that shimmers like a luxurious caftan in your wake. We're wearing it around the house and wherever the day takes us.

GUCCI Bloom Profumo di Fiori, $130

(Matlin, Jessica. "Beauty News." Harper's Bazaar. October 2020: 73)

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