Guerlain Jicky - parfum for women and men
Jicky by Guerlain - "In 1889, Aimé Guerlain, the son of the House founder Pierre-François-Pascal Guerlain, created his first masterpiece, Jicky. A perfume so complex and so modern that it would be classified straightaway as "the first modern perfume". It was the first composition specifically designated by the term "perfume", and it was also perfumery's first unisex fragrance. Why the name Jicky? From his time studying in England, Aime Guerlain kept the enamored memory of a young woman he called Jicky. By pure coincidence, the diminutive of Jacques was also Jicky." --guerlain.com
|Scent Classification||Oriental Chypre|
Original - mandarin, bergamot, lemon, rosewood, orris root, rose, jasmine, vetiver, patchouli, leather, civet, amber, incense, tonka bean, benzoin, coumarin, vanillin
Current - bergamot, lavender, rosemary, rose, geranium, tonka bean, woods, opoponax, vanilla
|Package Designer||Gabrial Guerlain|
|Print/TV Campaign||Lucie de la Falaise (model 1994)|
Guerlain Jicky - Parfum 1oz / $327
Guerlain Jicky - Eau de Parfum 1.7oz / $122
Guerlain Jicky - Eau de Toilette 3.1oz / $98
perfume advertising campaign
Guerlain Jicky FragranceGuerlain - Lucie de la Falaise, 1994
Guerlain Jicky PerfumeGuerlain - 1950s
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Guerlain Jicky Perfume
The First Modern Perfume
Jicky represented a break with traditional perfumery: it marked a beginning of "emotive" perfumery, which no longer tried to copy the odor of flowers but instead aimed to stir the emotions. Thanks to Jicky, the creations that followed would have a real trail, tenacity and an interplay of unique facets. Jicky is the magical perfume that combines freshness and gaiety with soothing notes such as vanilla. The Jicky woman is spontaneous and dynamic; her style is natural and sporty. At the time of its creation, women may have found Jicky puzzling, but men adopted it immediately. Today, this fresh and vigorous fragrance is the delight of women and men alike. The bottle was inspired by 19th-century pharmacy bottles. Streamlined and sober, almost masculine, it is crowned with a stopper that recalls a champagne cork, a clever nod to parties and the sparkling woman who wears the fragrance.
Oriental chypre Fresh, dynamic, surprising Filled with contrasts and dualities, freshness and oriental notes, Jicky is a magical perfume that plays on the olfactory ambiguity between masculine and feminine. The subtle spicy notes that blossom with the usual warmth of the oriental facet also play skillfully with the fresh and aromatic notes of lemon and lavender at its heart. Underneath this audacious structure, one detects woody and vanilla notes for greater vibration and character.
Perfume, which is also called an Extract, is the most concentrated and therefore the most faithful version of a perfume. Created to be in osmosis with the skin, an Extract creates a unique alchemy upon contact with the skin and expresses itself differently on every woman. A few drops applied on the inside of the wrists and elbows, at the base of the neck, at the roots of the hair or in the hollow of the décolleté will reveal their presence with the movements of their wearer and the passage of time without ever becoming overpowering.
Eau de Parfum is more concentrated than Eau de Toilette, and leaves an exceptional fragrance trail that underscores the presence of the woman who wears it. It is used in the same manner as the Eau de Toilette.
Source: www.guerlain.com (May 2012)
Guerlain Jicky Perfume
Some of these experimental ingredients are so novel that they border on unnerving.
One of the first synthetic raw materials used in perfumery, coumarin is a chemical compound that smells like vanilla beans. It was most famously used in Guerlain Jicky in 1889 -- a warm, sensuous perfume that satisfied a fascination for all things exotic, and which is considered to be the first true oriental.
(Malle, Frederic. "The Fragrance Guy: Raw Power." Allure May 2012: 116)
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