Jo Malone The Bloomsbury Set

Jo Malone The Bloomsbury Set - fragrance for women and men

The Bloomsbury Set by Jo Malone - An aromatic fragrance collection for women and men. The Bloomsbury Set of luxury fragrances are inspired by Vanessa Bell's Charleston House in Sussex, and the free spirited artists and philosophers that made up the Bloomsbury Group: Virginia Woolf, E.M. Forster, Lytton Strachey, and John Maynard Keynes. Created by perfumer Yann Vasnier the collection of colognes include Blue Hyacinth inspired by the garden, Garden Lilies for the pond, Leather & Artemesia for the library, Tobacco & Mandarin for dinner, and Whiskey & Cedarwood for the nights at Charleston House. Launched in March 2017, and available in cologne sprays at Saks Fifth Avenue, Neiman Marcus, and Nordstrom.

Jo Malone The Bloomsbury Set Fragrance

Jo Malone The Bloomsbury Set Fragrance

Jo Malone The Bloomsbury Set - fragrance info

Perfume House Jo Malone
Introduced March 2017
Perfumer Yann Vasnier
Scent Classification Various
Fragrance Notes Various notes - see scent descriptions below
Package Design  
Print/TV Campaign  
Available Products Cologne 1 oz / $70 each

More Perfume Details

Jo Malone The Bloomsbury Set

"Inspired by the free spirited artists of the Bloomsbury set, a collection of scents capturing the intoxicating essence of an unconventional life in their legendary country house in Sussex. The lily pond at dawn, bold blue hyacinth, absinthe afternoons and golden linseed on paint-stained hands. Warming whisky and sweet pipe tobacco. The secrets of waxed floors burnished by footsteps in the night." --jomalone.com

Blue Hyacinth
Intoxicating bold blue hyacinth warmed by the sun entwined with the vibrancy of garden geraniums and woody vetiver.
Perfume notes -- Hyacinth, geranium, vetiver

Garden Lilies
The scent of dawn at the lily pond captured with effervescent water lilies, dewy green sap and lush ylang ylang enhanced with white musk and a wisp of vanilla.
Perfume notes -- Water lily, green sap, ylang-ylang, white musk, vanilla

Leather & Artemesia
The striking green facets of anise-tinged absinthe blend with aromatic artemesia, soft orriswood and the deep richness of leather enhanced by the amber woody notes of Cypriol.
Perfume notes -- Absinthe, artemesia, orriswood, leather, cypriol

Tobacco & Mandarin
Vibrant mandarin and herbaceous sage sweetened with the warm elegance of beeswax and sweet pipe tobacco.
Perfume notes -- Mandarin, sage, beeswax, tobacco

(Source: jomalone.com 04/17)

Whiskey & Cedarwood
Striking with a spicy peppery edge, pimento opens the fragrance with carnal warmth, while an irresistibly complex oriental accord with an enigmatic blend of sweet woody notes recreates the dignified impression of a fine whisky. Cedarwood, with its woody, dry character, imbues the base with charismatic intensity. Inspired by the free-spirited artists of the legendary Bloomsbury group - writers, philosophers and intellectuals, most notable among them Virginia Woolf - this collection of scents captures the intoxicating essence of an unconventional life in their legendary country house in the Bloomsbury area. The lily pond at dawn, bold blue hyacinth, absinthe afternoons and golden linseed on paint-stained hands. Warming whisky and sweet pipe tobacco. The secrets of waxed floors burnished by footsteps in the night. Each bottle in the collection is hand painted.
Perfume notes -- Pimento, whisky, cedarwood

(Source: nordstrom.com 04/17)

Jo Malone The Bloomsbury Set - fragrance editorials

Jo Malone The Bloomsbury Set Perfume editorial Marie Claire Popping Bottles
Marie Claire - March 2017
Jo Malone The Bloomsbury Set

Fragrance Files - Popping Bottles
From the heady aroma to the mood-altering effects, a beautiful perfume has a lot in common with a great wine - just ask a sommelier. Divinely scented and crafted by trained specialists, perfumes can be sophisticated blends of distinguished provenance or simpler mixtures in flashy glass bottles that tell a story. Likewise, the same could be said of a wine. We asked Sarah Clarke, general manager of Osteria Mozza and beverage director for Mozza Restaurant Group in Los Angeles, to test out some new perfumes, giving us her first impressions (before she knew the notes used in the blend), and then a wine pairing and review after we gave her more details on the scents.

Jo Malone The Bloomsbury Set Leather & Artemesia ($70 for 1 oz., jomalone.com)
FIRST IMPRESSION: "It smells of leather, and there's this amber - and earth and musk."
FRAGRANCE NOTES: An anise-tinged blend of herbal artemesia, soft orriswood, and leather.
WINE EQUIVALENT: "Red Bordeaux are known for leather and earth. There's a region in Bordeaux called Graves - which gets its name from the gravel in the subsoil - and this perfume has that same kind of stony quality."
SOMMELIER VERDICT: "This was my personaly favorite. I would totally wear it, but I can't at work because then everyone would be smelling my perfume and not their wine."

Beautiful Perfumes are Like Wine:

(Goldstein, J. "Fragrance Files: Popping Bottles." Marie Claire Mar. 2017: 188-190)


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