Juicy Couture Just Moi

Just Moi - perfume

Just Moi by Juicy Couture is a new fruity floral gourmand perfume "for the confident, expressive woman who lives by her own rules." Launched in July 2025 by Authenic Brands Group and Revlon, the fragrance is available as an Eau de Parfum in three size.

Created by perfumers Gabriela Chelariu and Alexis Grugeon, with top notes of magnolia, cacao blossom and fruity plum nectar. The floral heart includes creme de cacao, jasmine petals and vanilla orchid. Rich cacao bean, ambroxan, warm musk and sandalwood round out the dry down of this new bold feminine perfume.

The Juicy Couture perfume bottle features a new soft edge silhouette and features a soft pink color with stylish gold accents. A new chapter building on the iconic Viva La Juicy legacy collection.

Juicy Couture Just Moi - new fragrance details

Juicy Couture Just Moi Eau de Parfum Spray
Be effortlessly cool and unapologetically yourself with Just Moi by Juicy Couture, the new freely feminine fragrance for the woman who is confident, expressive and authentic.

Just Moi encourages you to be bold, leave your mark and to embrace "me, myself and moi". This deliciously addictive Eau de Parfum opens with an enveloping bouquet of Magnolia, delicate Cacao Blossom and a kiss of sweet Plum Nectar. Indulge in smooth Crème de Cacao and soft Jasmine Sambac while the dry down of rich Cacao Bean, Exclusive Vanilla-Ambrox, creamy Sandalwood and Warm Musk leave a bold and long-lasting finish.

Fragrance Family - Fruity Floral

Top Notes
Cacao Blossom
Magnolia
Plum Nectar

Middle Notes
Creme de Cacao
Vanilla Orchid
Jasmine Sambac

Base Notes
Cacao Bean
Exclusive Vanilla-Ambrox
Sandalwood
Warm Musk

(Source: juicycouture.com, July 2025)

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Juicy Couture Just Moi Fragrance Ad Collection

The new fruity floral gourmand Just Moi Eau de Parfum ad campaign features a new Juicy Couture perfume bottle design and the model is dressed in lush pinks with beachy waves.

The fruity, floral, and sweet Juicy Couture Just Moi perfume is available in an eau de parfum spray, $143 for 3.4 oz., $116 for 1.7 oz., and $32 for 0.33 oz. (Ulta, juicycouture.com)

"Juicy Couture Just Moi - Bold cacao and soft florals with a sweet, creamy finish — unapologetically you."
– juicycouture.com

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Juicy Couture Just Moi Eau de Parfum: A Modern Glam Scent with a Sweet, Grown-Up Twist

Juicy Couture's Just Moi Eau de Parfum is a bold return to the house’s signature style — sugary, flirtatious, and unapologetically glamorous. But this time, it's layered with sophistication and complexity. With rich cacao, sultry florals, and musky warmth, Just Moi is for those who want to embrace their inner diva while staying rooted in elegance.

Let's dive into what makes this fragrance pop — from its olfactory breakdown, perfumer background, and similar scent recommendations, to what you can expect from every spritz.

The Fragrance Notes - And What They Actually Smell Like

Fragrance Family: Floral Gourmand
Scent Type: Fruity Cocoa Floral

Top Notes

• Magnolia – A creamy, lemon-tinged floral; bright, soft, and luxurious.
• Cacao Blossom – A more floral, airy version of chocolate; slightly powdery and subtly sweet.
• Plum Nectar – Juicy, jammy, and rich; gives the opening a syrupy fruitiness that’s mouthwatering.

Think: walking through a blooming garden at golden hour while holding a cup of hot cocoa and a bowl of ripe plums.

Heart Notes

• Creme de Cacao – Velvety, deep, and dessert-like; evokes dark chocolate truffles or chocolate liqueur.
• Jasmine Sambac – A rich, sensual white floral with hints of green; brightens and feminizes the scent.
• Vanilla Orchid – A more floral, less sweet form of vanilla; lush and elegant.

The heart is like a romantic dessert: chocolate, soft jasmine, and an orchid bloom on a white tablecloth.

Base Notes

• Cocoa Bean – Grounding and slightly bitter; balances the sweetness with earthy depth.
• Ambroxan (Vanilla-Ambrox) – Musky, slightly woody, warm and radiant; often used as a long-lasting skin scent.
• Sandalwood & Warm Musk – Smooth, creamy, with a comforting warmth that gives the dry-down its staying power.

The dry-down? Like slipping into cashmere loungewear after dessert — cozy, chic, and undeniably you.

Meet the Perfumers: The Creators of Just Moi

Just Moi was co-created by Alexis Grugeon and Gabriela Chelariu, two perfumers known for their work in the modern gourmand and niche-luxury space.

Alexis Grugeon

Notable creations:

• Amouage Opus XV King Blue and Search
• Ariana Grande R.E.M.
• Avon Live Out Loud and Peony Rose
• Lancome La Nuit Tresor Fleur De Nuit

Signature Style: Alexis specializes in rich, layered compositions that feel edible yet polished - often fusing fruits and florals with woods, resins, or exotic spices. His work often leans into opulence without being overpowering. He joined Firmenich in 2007 and then Givaudan in 2025.

Gabriela Chelariu

Notable creations:

• Avon Honey Blossom
• Escada Summer Festival
• Nest Sunkissed Hibiscus
• Oscar de la Renta Live in Love Paris

Signature Style: Gabriela is known for clean, sensuous creations that bring femininity to the forefront. She balances modernity and romanticism, often pairing creamy musks with glowing florals or smooth fruits. She joined Firmenich in 2014.

Together, they crafted Just Moi as a fragrance that honors Juicy's playful DNA — while elevating it with niche-quality depth and adult allure.

If You Like Just Moi, Try These Perfumes Too

If you're in love with Just Moi's sweet-fruity-gourmand-meets-musky glow, here are a few similar scents to check out:

Perfume	Why It's Similar
YSL Black Opium	Coffee, vanilla, and white florals - very sweet, feminine, and bold.
Kayali Vanilla 28	For lovers of rich vanilla and amber; simpler but ultra-lovable.
Billie Eilish Eilish	Cocoa, tonka, and vanilla - less floral, more musky-gourmand.
Zara Red Temptation Winter	Juicy red fruits with cozy woody-amber; affordable and long-lasting.
Viktor & Rolf Bonbon	Sweet caramel and peach with a floral core; ultra-girly and glossy.
Mugler Angel Nova	Fruity floral with a raspberry/lychee sparkle and woody-musky base.
Viva La Juicy Gold Couture	The Juicy DNA in full effect: caramel, vanilla, wild berries.

Final Thoughts on Just Moi Perfume

Juicy Couture Just Moi is for:

• Fans of gourmand scents who want a bit more floral complexity.
• Lovers of Juicy Couture's playful past — but craving a more elevated, modern experience.
• Anyone who wants a scent that says glamorous but grounded.

It smells like someone poured cocoa over a bouquet of jasmine and plums and lit a sandalwood candle nearby — indulgent but wearable.

If you're hunting for a signature scent that feels both cozy and captivating, Just Moi deserves a spot on your vanity.

Juicy Couture - perfume list

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• Learn more at juicycouture.com

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