Lacoste Challenge Re/Fresh Perfume

Lacoste Challenge Re/Fresh - eau de toilette for men

Challenge Re/Fresh by Lacoste - "Lacoste introduces Challenge Re/Fresh, a new fragrance for men featuring an innovative Time Release Technology that continues to reactivate the scent for hours after it has been applied, serving up a reinvigorating smash of freshness throughout the day. This innovative technology prolongs LACOSTE Challenge Re/Fresh's icy cold freshness to keep the energy of sport alive and to make you live the day more intensely, as if sustaining an endorphin high."

Perfume House   Lacoste
Introduced 2011
Tagline --
Scent Classification Spicy Aromatic
Perfumer --
Fragrance Notes Top - birch leaf, cardamom, ciste
Heart - oregano, rosemary, somalia incense
Base - patchouli, tonka bean, tolu balsam
Package Designer White cap on original Lacoste Challenge bottle.
Print/TV Campaign Andy Roddick (model, tennis player)
Available Products Lacoste Challenge Refresh - Eau de Toilette 2.5oz, 3oz / $52-60
Lacoste Challenger Refresh - Shower Gel, Deodorant / $20-28
Lacoste Challenge Refresh fragrance collection

Website Preview

Lacoste Challenge Re/Fresh website

fragrance advertising campaign

Lacoste Challenge Refresh Cologne
Lacoste Challenge Re/Fresh for Men
Lacoste - Andy Roddick, 2011
Lacoste Challenge Refresh Cologne
Lacoste Challenge Re/Fresh Cologne
Lacoste - 2011
Lacoste Challenge Refresh Fragrance
Lacoste Challenge Refresh Fragrance
Lacoste - Andy Roddick, 2011

More Fragrance Details - Lacoste Challenge Re/Fresh

Lacoste Challenge Re/Fresh
Lacoste Challenge Re/Fresh opens with sparkling Birch leaf and Cardamom to provide an exhilarating sensation. As the fragrance yields to the heart notes, this sparkling fresh theme continues with the wet herbal notes of Oregano and Rosemary. Enduring Incense and the rich complex of Patchouli and Tolu balm in the dry-down of the fragrance complete the lasting masculine richness that reflects the Lacoste man. The amazing Time Release Technology within the fragrance, means that the crisp, sparkling freshness of the green and herbaceous notes, continue to bloom all day, keeping that fresh burst of energy!

Like the Lacoste Challenge flacon before it, the bottle design for Challenge Re/Fresh is directly inspired by Renee Lacoste's innovation to wrap the handle for improved grip. Emulating the shape of a tennis racket handle, the solid glass flacon is encased in a lustrous white 'soft touch' grip, while the juice is a bright eye-catching yellow. This all combines to create a striking, modern and sporty product that pays tribute to the pioneering creativity of its founder.

Eau de Toilette 30ml, 75ml, 90ml
Shower Gel 50ml, 150ml
Deodorant Stick 75ml

Source: (June 2012)

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