Lacoste Challenge
Lacoste Challenge - eau de toilette for men
Challenge by Lacoste - "Lacoste Challenge combines the immediate punchy vitality of its citrus and ginger aromatics with the depth richness and power of its woody base. A sense of casual elegance, destinated for all metropolitans with a playful spirit, captures the essence of self-assured and adventurous attitude of the modern Lacoste man." --lacoste-parfums.com
| Perfume House | Lacoste |
| Introduced | 2009 |
| Tagline | Never resist the call of the game |
| Scent Classification | Citrus |
| Perfumer | -- |
| Fragrance Notes | Tangerine, Lemon (top); Ginger (heart); Teak, Ebony (base) |
| Package Designer | "The Lacoste Challenge flacon is directly inspired by the shape of a tennis racket handle. The bottle is encased in a black 'soft touch' grip emblazoned with the Lacoste crocodile logo." --lacoste-parfums.com |
| Print/TV Campaign | Hayden Christensen (model, actor), Andy Roddick (model 04/2010, athlete) |
| Available Products |
Lacoste Challenge - Eau de Toilette 1.7oz, 2.5oz, 3oz Lacoste Challenge - After Shave Lotion 5oz Lacoste Challenge - After Shave Balm 2.5oz Lacoste Challenge - Shower Gel 5oz Lacoste Challenge - Deodorant Spray 5oz Lacoste Challenge - Deodorant Stick 2.4oz |
cologne advertising campaign
More Fragrance Details - Lacoste Challenge
Lacoste is proud to present its new exhilarating fragrance for men Challenge - a dynamic and energetic scent designed to inspired men to embrace the life's challenges with confidence, flair and enthusiasm. Never resist the call of the game. Feel the energy. Sense the excitement. Discover the fragrance.
Top Note: "The Serve" -- Tangerine-Lemon for Energy & Speed
Heart Note: "The Volley" -- Ginger for Impact & Vitality
Base Note: "The Baseline" -- Teak & Ebony for Depth & Power
Source: lacoste-parfums.com, January 2011.
Perfume Editorials
Lacoste Challenge
Men vs. Women Studly Scents
Men's fragrances are enlisting celeb spokesmen to entice guys - and their girls - to pony up for a bottle. Via a cosmopolitan.com poll, we asked dudes which of these hotties they'd most want to smell like - then asked women who they'd prefer. The sexes were in agreement on the number one contender.
Matthew McConaughey Dolce & Gabbana The One Gentleman, $73. Men: 47%; Women: 49%.
Tim McGraw McGraw Silver, $24.50. Men: 17%; Women: 22%.
Andy Roddick Lacoste Challenge, $50. Men: 20%; Women: 15%
Clive Owen Bulgari Man, $79. Men: 16%; Women: 14%.
("Beauty His Picks: Men vs. Women Studly Scents." Cosmopolitan Jan. 2011: 56)
"I'm thrilled that Lacoste invited me to be the face of its men's fragrance, Challenge. This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand," Roddick says in a release. "We're delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand's youthful, modern image," Christophe Chenut, CEO of Lacoste says in a release.
(Press Release, April 2010)
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