First Love - perfume for women

First Love by Victoria's Secret is a new fresh floral green fragrance for women. This "innocent and sensual" scent, created by Symrise perfumer Nathalie Benareau, includes notes of violet leaf, lily of the valley, and sheer musk. The original Victoria's Secret Love perfume bottle is updated with a pale green color. Lotta Kaijarvi models for the perfume ad campaign. Available in an eau de parfum spray in 2020.

Victoria's Secret First Love
Victoria's Secret First Love - Eau de Parfum
Floral Green
Fragrance Notes
Top - Violet leaves
Heart - Lily of the valley
Base - Sheer musk

Perfumer - Nathalie Benareau
Launched - January 2020

Victoria's Secret First Love - new fragrance details

Our newest LOVE story. Innocent and sensual, a fresh blend of green florals and skin-like musk.

FIRST LOVE Eau de Parfum
Introducing First Love, a new sister to our modern romantic LOVE fragrance. It's the kind of love that's pure, untainted and filled with potential. It's a unique combination of innocence and sensuality, never to be forgotten, now captured in scent. The heart of this fragrance combines two delicate first blooms of spring: budding Violet Leaf and Lily of the Valley. Pure and 'green' in scent, these notes mix with soft, Sheer Musk for a skin-hugging and effortless feel. First Love amplifies your natural sensuality, so you smell like you, only better."

(Source:, Feb. 2020)

The eau de parfum spray for Victoria's Secret First Love is available in 3.4 oz. ($78) and 1.7 oz. ($58), rollerball 0.23 oz. ($18), and matching fragrance mist and lotion ($25 each)

Victoria's Secret First Love Fragrance

Finnish fashion model Lotta Kaijärvi (aka Lotta Maybelake) poses for the perfume campaign ad shot by American photographer Zoey Grossman. View the video commercial.

Victoria's Secret First Love Ad

Victoria's Secret - perfume list

View all Victoria's Secret perfumes and fragrances

Learn about all the perfume houses and their fragrances! Perfume Houses