Byredo Blanche Perfume

Byredo Blanche - eau de parfum for women

Blanche by Byredo Parfums - "The idea for Blanche is, as the name suggests, built around my perception of the colour white. For the first time I actually made a fragrance for and with a specific person in mind. I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character." - B.G

Perfume House   Byredo Parfums
Introduced July 2009
Tagline --
Scent Classification Floral Aldehyde
Perfumer --
Fragrance Notes Top - white rose, pink pepper, aldehydes
Heart - violet, neroli, peony
Base - blonde woods, sandalwood, musk
Package Designer --
Print/TV Campaign --
Available Products Byredo Parfums Blanche - Eau de Parfum 1.7oz, 3.4oz / $145-220
Byredo Parfums Blanche - Body products

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Byredo Blanche website

perfume editorials

Byredo Blanche perfume editorial
Marie Claire - May 2015
Byredo Blanche Candles

Byredo Blanche eau de parfum, $145;

("Index: Clean Slate." Vogue. Mar. 2016: 558-559)

Byredo Blanche Perfume
Allure - Sept. 2012
Byredo Blanche Perfume

Scent Minimalism
It's like a riddle: What would a perfume that smells like nothing smell like? (Or, perhaps, why would anyone wear it?) ... Generally, these fragrances exist outside the mainstream. "Nearly 70 percent of women's perfumes are florals. You have 30 percent left, and what is it? Fresh or sweet," says Kurkdjian. But in certain niches, there are a number of fragrances that are so stripped down or so skinlike as to be called "anti-perfume." These are scents with notes that often smell as though they've been created in an especially chic laundromat, like the lighter-than-air L'Eau by Serge Lutens and Blanche by Byredo, which is nearly as transparent as its name. There are also quietly sexy musk scents, like Keiko Mecheri Musc and Heeley's Cuir Pleine Fleur: "Musc in particular smells like sunkissed skin, and Cuir Pleine Fleur is restrained, but long-lasting," says Mindy Yang, vice president of MiN New York, a fragrance boutique in New York City.

(Guarnieri, Anne-Marie. "Phenomenon." Allure Sept. 2012: 122-133)

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