Serge Lutens L'Eau Perfume

Serge Lutens L'Eau - eau de parfum for women

L'Eau by Serge Lutens - "A new unisex fragrance that offers the crispness of freshley cleansed skin and just laundered clothing."

Perfume House Serge Lutens
Introduced 2010
Tagline Freshly-Ironed Linen
Scent Classification Floral Aldehyde
Perfumer Serge Lutens and Christopher Sheldrake
Fragrance Notes Aldehydes, citrus, magnolia, white mint, clary sage, ozonic notes, musk
Package Designer --
Print/TV Campaign --
Available Products L'Eau Serge Lutens - Eau de Parfum 1.7oz / $150

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perfume editorials

L'Eau Serge Lutens Fragrance
Allure - Sept. 2012
Serge Lutens L'Eau Perfume

Scent Minimalism
It's like a riddle: What would a perfume that smells like nothing smell like? (Or, perhaps, why would anyone wear it?) ... Generally, these fragrances exist outside the mainstream. "Nearly 70 percent of women's perfumes are florals. You have 30 percent left, and what is it? Fresh or sweet," says Kurkdjian. But in certain niches, there are a number of fragrances that are so stripped down or so skinlike as to be called "anti-perfume." These are scents with notes that often smell as though they've been created in an especially chic laundromat, like the lighter-than-air L'Eau by Serge Lutens and Blanche by Byredo, which is nearly as transparent as its name. There are also quietly sexy musk scents, like Keiko Mecheri Musc and Heeley's Cuir Pleine Fleur: "Musc in particular smells like sunkissed skin, and Cuir Pleine Fleur is restrained, but long-lasting," says Mindy Yang, vice president of MiN New York, a fragrance boutique in New York City.

(Guarnieri, Anne-Marie. "Phenomenon." Allure Sept. 2012: 122-133)

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