Gucci Flora Garden Collection
Gucci Flora Garden Collection - eau de toilette for women
Flora Garden Collection by Gucci - "The Flora Garden Collection is a bouquet of disceming scents, inspired by the sumptuous blooms of Gucci's renowed Flora pattern. Each perfume explores a different bloom and with it a different facet of the Flora Garden woman. In picking a flower from this secret, scented garden, she reveals her soul. Glorious Mandarin - A gloriously juicy fruit: Gucci captures the exhilaration of mandarin. Gracious Tuberose - A fabuously fresh floral: Gucci's homage to this most charismatic of flowers. Gorgeous Gardenia - A sumptuous white floral: Gucci's faithful creation of the perfect gardenia. Glamorous Magnolia - A soft rosy floral: Gucci's recreation of this most lustrous bloom. Generous Violet - A sophisticated woody floral: Gucci's salute to the beautiful violet." --gucciparfums.com
| Perfume House | Gucci |
| Introduced | March 2012 |
| Tagline | -- |
| Scent Classification | Mandarin: Fruity Floral | Tuberose: Fresh Floral | Gardenia: White Floral | Magnolia: Floral | Violet: Woody Floral |
| Perfumer | -- |
| Fragrance Notes | See below: more fragrance details |
| Package Designer | Frida Giannini, Creative Director of Gucci |
| Print/TV Campaign | Abbey Lee Kershaw (model), Solve Sundsbo (photographer) |
| Available Products |
Gucci Flora Garden - Eau de Toilette 1.7oz, 3.4oz Gucci Flora Mandarin & Violet - EDT 3.4oz / Exclusively at Gucci Stores |
more fragrance details
Inspiration
The Flora Garden Collection is a bouquet of disceming scents, inspired by the sumptuous blooms of Gucci's renowed Flora pattern.
The Scents
Each perfume explores a different bloom and with it a different facet of the Flora Garden woman. In picking a flower from this secret, scented garden, she reveals her soul.
Glorious Mandarin - A gloriously juicy fruit: Gucci captures the exhilaration of mandarin.
Top Note - mandarin, peony
Heart Note - jasmine, pina colada accord
Base Note - ambergris, white musk, creamy wood
Range - Eau de Toilette 3.4oz (exclusively at Gucci flag stores) / Yellow
Gracious Tuberose - A fabuously fresh floral: Gucci's homage to this most charismatic of flowers.
Top Note - violet leaves, peach
Heart Note - tuberose, orange flower, rose
Base Note - cistus (rock rose), white cedarwood
Range - Eau de Toilette 1.7oz, 3.4oz; Body Lotion 6.8oz / Green
Gorgeous Gardenia - A sumptuous white floral: Gucci's faithful creation of the perfect gardenia.
Top Note - red berries, pear
Heart Note - white gardenia, frangipani flower
Base Note - patchouli, brown suger accord
Range - Eau de Toilette 1.7oz, 3.4oz; Body Lotion 6.8oz / Pink
Glamorous Magnolia - A soft rosy floral: Gucci's recreation of this most lustrous bloom.
Top Note - freesia, green leaves, citrus zest
Heart Note - peony, magnolia
Base Note - musk, sandalwood, warm chocolate accord
Range - Eau de Toilette 1.7oz, 3.4oz; Body Lotion 6.8oz / Blue
Generous Violet - A sophisticated woody floral: Gucci's salute to the beautiful violet.
Top Note - violet leaves
Heart Note - orris, violet petals
Base Note - suede accord
Range - Eau de Toilette 3.4oz (exclusively at Gucci flag stores) / Purple
The Design
The Flora Garden Collection is packaged in a taller and richer incarnation of the contemporary classic Flora by Gucci design. The loftier bottle resembles the stem of a flower: slender, but strong.
The Bottle & Packaging
The flask repeats the Flora by Gucci family's distinctive hexagon shape with a transparent cap set off by a chic black bow, complete with bamboo tassels. The Flora font is a tribute to founder Guccio Gucci's signature.
Each bottle will reveal a different coloured juice; their boxes emblazoned with the corresponding flower from the Flora pattern. Together, the collection represents the many facets of The Flora Garden woman.
The Campaign
The Flora Garden Collection campaign is a celebration of the many facets of the Gucci woman's personality. The photo shoot features the mesmerizing Abbey Lee Kershaw and was shot in beautiful Parco del Sigurta, Verona, by renowned photographer Solve Sundsbo. With this shoot, Gucci explores the depth of emotions within every woman.
Source: www.gucciparfums.com (Apr. 2012)
Advertising Campaign
perfume editorials
Flora by Gucci Gracious Tuberose
50 Ways to Be Sexy This Summer
Of course you want to be a bombshell year-round, but when the sun is blazing and everyone's half-naked, the stakes get even higher. Use our quick tip (20 words or less) to turn yourself into a summer siren.
Wearing a skirt?
Spritz scent on the backs of knees so it rises as you walk.
Flora by Gucci in Gracious Tuberose, $100.
(Topran, Marta. "50 Ways to Be Sexy This Summer." Cosmopolitan June 2012: 210)
Perfumes referenced in article:
• Flora by Gucci Gracious Tuberose
• Marc Jacobs Daisy Eau So Fresh
Flora by Gucci Gorgeous Gardenia
All in the Family
The concept of fragrance "dynasties" can be extended to scents themselves. Successful perfumes often beget "flankers" (the industry's rather militaristic-sounding term for spin-offs). Flankers are easy to spot - just look for an adjective such as "intense" or "nior" on the bottle. Here, old favorites remixed just in time for summer.
Flora by Gucci Gorgeous Gardenia
What's the Same: Not much, besides being a fruity floral. What's New: Way more sweetness, plus frangipani. What We Think: If true florals aren't your thing, its creamy, sugary quality might be appealing.
(Guarnieri, Anne-Marie. "All in the Family." Allure May 2012: 254-255)
Flora by Gucci Garden Collection
Model Insider
Laid-back Australian supermodel Abbey Lee Kershaw keeps her regimen pretty simple. Here, her beauty and style obsessions..
Gucci Flora Garden Collection Eau de Toilette, $100 each. "I'm getting to know these new fragrances. I like them all. I'm a typical Gemini in that way!"
("101 Ideas: Beauty Snoop." Marie Claire Apr. 2012: 144.)
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