Marc Jacobs Daisy Eau So Fresh

Marc Jacobs Daisy Eau So Fresh - eau de toilette for women
Daisy Eau So Fresh by Marc Jacobs "Daisy Eau So Fresh has a charming twist on our classic fragrance, Eau So Fresh is more fruity, bubbly and more fun than our classic." --marcjacobs.com
Perfume House | Marc Jacobs |
Introduced | February 2011 |
Tagline | -- |
Scent Classification | Fruity Floral |
Perfumer | Alberto Morillas |
Fragrance Notes | Ruby Red Grapefruit, Raspberry, Pear (top); Violet, Wild Rose, Apple Blossom (heart); Musk, Plum, Cedarwood (base) |
Package Designer | -- |
Print/TV Campaign | Hannah Holman (model) |
Available Products |
Marc Jacobs Daisy Eau So Fresh - Eau de Toilette 2.5oz ($70), 4.25oz ($85) Marc Jacobs Daisy Eau So Fresh - Body Lotion 5.1oz ($35) |

perfume advertising campaign
Perfume Editorials - Marc Jacobs Daisy Eau So Fresh

Marc Jacobs Daisy Petite Flowers on the Go
50 Ways to Be Sexy This Summer
Of course you want to be a bombshell year-round, but when the sun is blazing and everyone's half-naked, the stakes get even higher. Use our quick tip (20 words or less) to turn yourself into a summer siren.
Wearing a skirt?
Spritz scent on the backs of knees so it rises as you walk.
Marc Jacobs Daisy Petite Flowers on the Go, $59 for two.
Perfumes referenced in article:
• Flora by Gucci Gracious Tuberose
• Marc Jacobs Daisy Eau So Fresh
(Topran, Marta. "50 Ways to Be Sexy This Summer." Cosmopolitan June 2012: 210)
Spring Awakenings - Luscious raspberry, ripe pear, rose, lychee, and warm plum in a subtle fruity scent. Marc Jacobs Daisy Eau So Fresh, $85 for 4.2 ounces; sephora.com.
("O, Beautiful." The Oprah Magazine Apr. 2011: 110.)
Garden Party - You don't need a green thumb to enjoy lush blooms this season. Even the latest crop of spring scents is coming up roses...floral scents that mix the sensual bud with lighter ingredients like lotus blossom and sparkling citrus. The result: airy, feminine fragrances that don't scream grandma. Marc Jacobs Daisy Eau So Fresh Eau de Toilette, $70, marcjacobs.com.
(Chao, Ning. "Garden Party." Marie Claire Apr. 2011: 100.)
Eau Yes - Stop and smell the roses -- and the peonies, violets and apple blossoms. This spring's bouquet of fragrances is all about florals. Their delicate scents are feminine, classic and come in a full range of notes so there's something for everyone. Marc Jacobs Daisy Eau So Fresh, $70 for 2.5 oz.
("Style: Eau Yes." Family Circle Mar. 2011: 91.)
Spring Fling - The violet and wild-rose notes in Daisy Marc Jacobs Eau So Fresh, $70, remind us of a long walk through country fields -- or at least a dash through our local flower market.
("Pretty Smart." Redbook Mar. 2011: 60.)
Garden Party - Spring has sprung -- if nowhere else than in your bathroom. Marc Jacobs Daisy Eau So Fresh: A crisp floral scent as charming as its bottle. $70 for 2.5 oz., daisymarcjacobs.com.
("Garden Party." Nylon Mar. 2011: 96.)
Wild Roses - Powdery, soft, sweet -- you may thing you know what a rose smells like, but these new blooms aren't exactly garden variety. This spring perfumers are reinvigorating the classic note with unexpected pairings. Think petals crushed with crisp mint leaves (Prada), saturated in tart citrus (Issey Miyake and David Yurman), and layered between vibrant lychee and apple blossom (Marc Jacobs). Go ahead, take a whiff. Marc Jacobs Daisy Eau So Fresh eau de toilette, $70/2.5 oz.; at Sephora.
("Beauty: Fragrance." InStyle Mar. 2011: 364.)
Marc Jacobs Daisy Eau So Fresh, with violet, rose, and apple blossom. "It has a strong personality, but in a good way," says Givaudan perfumer Calice Becker. "Rose and violet jump out; a green tone gives it freshness," says scent expert Jan Moran.
(Serrano, Angelique. "Sniff Test." Allure Feb. 2011: 106.)
Spritz! Spritz! Spring's Prettiest Scents are Lush, Radiant Florals. Favorite Picks: Marc Jacobs Daisy Eau So Fresh ($70), Jimmy Choo ($70), and Cartier de Lune ($75).
(Parnass, Alexandra. "What's New." Harper's Bazaar Feb. 2011: 108.)
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