Lil Fleur - perfume

Lil Fleur by Byredo is a new floral perfume for women. This youthful scent is crafted from notes of fruity cassis, tangerine, and saffron blended into a heart of Damascena rose oil and smoky leather with a blonde wood, vanilla, and a warm amber finish. The classic Byredo perfume bottle houses the new rose floral fragrance that was inspired by the "surging world of youthful emotions". This new Ben Gorham eau de parfum will launch in summer 2020 with an ad campaign was shot by photographer Craig McDean.

Byredo Lil Fleur
Byredo Lil Fleur
Top notes - Tangerine, cassis, saffron
Heart notes - Damask rose, leather
Base notes - Blonde woods, vanilla, amber

Launched - June 4, 2020

I feel that perfume often tries to capture one idea or one emotion; Lil Fleur is about capturing a complex personality, one we can all recognise. As a brother to a sister and a father to a daughter, in my experience it does not get more beautiful and interesting than the personalities of a young spirit."
Ben Gorham, Creative Director and Founder, BYREDO

Byredo Lil Fleur - new fragrance details

Byredo Lil Fleur
Inspired by a heady, surging world of youthful emotions, both happy and sad, and with a great debt to music, the scent of Lil Fleur is ultimately an interpretation of promise and potential, audaciousness and sincerity. (May, 23 2020)

Lil Fleur Eau de Parfum
At its heart is a Damascena Rose, sparkling, crisp and enveloping in its sweetness. Top notes of Cassis and Tangerine, add to the crisp sparkle. While Saffron soothes in its warm tones. Blonde Woods, Amber and Vanilla, add notes of sophistication at the base of the fragrance. (June 2020)

Byredo Lil Fleur Perfume

The rose oil Byredo Lil Fleur fragrance is available in an Eau de Parfum spray, $265 for 3.4 oz. and $180 for 1.7 oz. (Nordstrom)

Lil Fleur Eau de Parfum
A heady, floral, unisex eau de parfum that embraces complexity.
At its heart is dancing damascena rose - sparkling, crisp and enveloping in its sweetness and light. Top notes of cassis and tangerine add to the crisp sparkle, while saffron soothes with its warmth and is united with masculine leather that is also at the heart of the scent. Blonde woods and amber add anchoring notes of sophistication, discretion and comfort to the base of the scent. (June 2020)

Byredo Lil Fleur Fragrance Ad

The perfume ad campaign for Byredo Lil Fleur was photographed by Craig McDean and features "a cast of real-life characters as a living and multifaceted embodiment of its teen spirit" including Lauryn Schmid, Olivia Beeken, Ava Gridley, Brooke Davis, Ruby Salvatore Palmer, and Nayah Blake.

Byredo Lil Fleur Perfume

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