Love's Baby Soft - cologne spray for women

Love's Baby Soft by Dana - "So soft and gentle, yet playful and fun! Love's Baby Soft is what young love is all about. Is this true love? Who cares...I smell so awesome!!! Love's Baby Soft is a soft and gentle fragrance that has a playful blend of rich fragrance notes including: geranium, jasmine, rose, lavender patchouli, vanilla and musk."

Love's Baby Soft

Dane Love's Baby Soft - Fragrance Info

Perfume House Dana
Introduced 1974
Tagline Because innocent is sexier than you think.
Scent Classification Soft Floral
Perfumer Ron Winnegrad
Fragrance Notes Geranium, jasmine, rose, lavender, patchouli, vanilla, musk
Package Design Glass perfume bottle with iconic "bullet" cap in pink.
Available Products Dana Love's Baby Soft - Cologne Spray 1oz ($12.50), 1.75oz ($15)
Dana Love's Baby Soft - Body Mist 1.5oz ($11.50)
Dana Love's Baby Soft - Body Wash 12oz ($5)

perfume advertising campaign - Love's Baby Soft

Love's Baby Soft - fragrance details

As Soft and Gentle As a Kiss
Love's Baby Soft made its debut in 1974. The soft, powdery, sweet scent, in its classic "bullet" shape pink bottle, soon became the fragrance icon of the '70s. With the rise of interest in pop culture trends, Love's is being rediscovered by new generations. As soft and gentle as a kiss. It speaks in a powdery whisper, and is as cool and fresh as a gentle summer breeze. Everybody loves LOVE'S!

Delicate florals are surrounded by soft powdery notes and sheer musk. It has a clean, "baby-smell" but is still sufficiently mature to be sexy. As cool and fresh as a gentle summer breeze. As soft and gentle as a kiss. It speaks in a powdery whisper.

Top Notes: Lemon Leaf, Orange
Mid Notes: Lily of the Valley, Jasmine, Rose
Base Notes: Sandalwood, Vanilla, Powdery, Creamy Musk

(Source:, Apr. 2020)

perfume editorials - Love's Baby Soft

Love's Baby Soft Perfume
Allure Magazine - April 2013
Love's Baby Soft Perfume

Fragrance News - Dollars & Scents -- Don't judge a book by its cover -- or a perfume by its bottle. Fragrance experts single out the best scents under $60 (and explain why "smelling like cheap perfume" isn't the insult it used to be).

Kate Walsh Bodyfriend, $35 -- "If it wasn't for the bottle, you could mistake this for a Tom Ford fragrance," Chandler Burr, curator of the olfactory department at the Museum of Arts and Design in New York City, says of this musky, seductive vanilla. The thing is, a great perfume "is not just about the quality -- it's about aethetics." But back to the (unfortunate) bottle. "The majority of a perfume's overall cost is in its packaging and marketing," says perfumer Francis Kurkdjian. This one has a faux-leather sticker around the neck and names (presumably of boyfriends past) stamped on the back of the bottle. But once you actually spray it, none of that matters. The same goes for the powdery classic Love's Baby Soft: The pink-capped bottle looks like a feminine-hygiene spray. But as scent designer Dawn Goldworm says, "It still smells relevant today. It doesn't matter that you're buying it in a canister at a pharmacy." Put differently: Screw-top wines have finally gained respect; why not a fragrance with a cheap-looking lid?

(Guarnieri, Anne-Marie. "Fragrance News." Allure Apr. 2013: 194-200)

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