Dior Diorissimo Perfume

Dior Diorissimo - eau de toilette for women

Diorissimo by Christian Dior - Extrait de Parfum: "This romantic floral bouquet blossoms with the freshness and transparency of lily-of-the-valley, Christian Dior's lucky flower and the emblem of Dior Couture. Created by the designer and legendary perfumer Edmond Roudnitska in 1955, this landmark 'single flower' fragrance is as bright as a spring morning. A fragrance of happiness." ... Eau de Toilette: "As bright as a spring morning, this romantic floral bouquet blossoms with the freshness of lily-of-the-valley, Christian Dior's lucky flower and the emblem of Dior Couture." ... Eau de Parfum: "Created by François Demachy, Dior Perfumer Creator, Diorissimo Eau de Parfum is a new expression of the original Diorissimo Eau de Toilette. It is richer, deeper and more intense, with a more dominant jasmine floral heart note." --dior.com

Perfume House   Dior
Introduced 1956 (EDP 2009)
Tagline --
Scent Classification Floral
Perfumer Edmond Roudnitska (EDP Francois Demachy)
Fragrance Notes Lily of the valley, yiang-yiang, amaryllis, boronia, jasmine
EDP: bergamot, calyx, lily of the valley, jasmine, ylang ylang, lilac, sandalwood
Package Designer --
Print/TV Campaign Gruau (illustrator 1957)
Available Products Dior Diorissimo - Eau de Toilette 1.7oz / $69, 3.4oz / $90
Dior Diorissimo - Eau de Parfume 1.7oz / $77
Dior Diorissimo - Extrait de Parfume 0.5oz / $130

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Dior Diorissimo Perfume
Dior Diorissimo Eau de Parfum
Dior - Eau de Parfum, 1990s
Diorissimo Dior Perfume
Dior Diorissimo Perfume
Dior - Gruau, 1957

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Dior Diorissimo Perfume

Dior Diorissimo Lily of the Valley Perfume
Vogue Magazine - May 2012
Dior Diorissimo Perfume

Lily of the Valley
As the story goes, on the first of May 1561, King Charles of France -- who was ten at the time -- was presented with a fragrant bunch of muguet: the delicate green sprigs capped with tiny white bells that we know as lily of the valley. It was a gesture signifying luck and prosperity, which so touched the king, he continued the tradition by giving the sweet-smelling blossoms to the ladies of his court each year on the same day. La Fête de Muguet continues in France today, and though men, who wear a few stems in their lapel, still present women with fresh bouquets, a tradition of the bottled kind has sprung up, too. The scent of these flowers, in bloom just a couple weeks each year, has bewitched perfumers for centuries. The most famous muguet is certainly Diorissmo, the landmark fragrance Edmond Roudnitska created for Christian Dior in 1955. Dior had become so taken with his "lucky flower," he established it as the emblem of his couture house and took to sewing fresh sprigs into the hems of his dresses; when his models did their customary twirl, the delicate scent would fill the salon. Guerlain's long-standing affair with the bloom traces back to the house's founder, Pierre-François-Pascal Guerlain, who created their first Muguet in 1840. Since 2005, Guerlain has released limited editions every May 1, each reflecting the nuances of the previous season's harvest. This year's, of which these are a scant 250 bottles available in the U.S., comes in a hand-numbered flacon ($580; 1-866-409-6110). An instant classic -- until next year.

(Brown, Sarah. "Beauty: Lily of the Valley." Vogue May 2012: 214)

Diorissimo Dior Perfume
Allure Magazine - Dec. 2011
Dior Diorissimo Perfume

Floral Fragrance - The Classics
There may be thousands of florals to choose from, but fans of these arrangements never stray.

Dior Diorissimo, an ode to Christian Dior's favorite flower, lily of the valley, is fresh (dior.com).

(Siegel, Elizabeth. "Beauty 101: Floral Fragrance." Allure Dec. 2011.)

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