Gucci Guilty Black Perfume

Gucci Guilty Black - eau de toilette for women

Gucci Guilty Black by Gucci - "Life is thrilling and meant to be lived to the fullest. Gucci Guilty Black: indulge in your burning desires."

Perfume House   Gucci
Introduced February 2013
Tagline --
Scent Classification Floral Oriental
Perfumer --
Fragrance Notes Top - pink pepper, red fruits
Heart - raspberry, peach, lilac, violet
Base - patchouli, amber
Package Designer P&G Prestige. Same bottle as origial, with black case and red glass.
Print/TV Campaign Evan Rachel Wood and Chris Evans (model, actors), Mert & Marcus (photographers)
Available Products Gucci Guilty Black - Eau de Toilette 1.7oz, 2.5oz / $75-95
Gucci Guilty Black - Body Lotion 6.7oz / $52
Gucci Guilty Black - Shower Gel 6.7oz / $43

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Gucci Guilty Black Pour Femme
Gucci Guilty Black is a daring new chapter in the Guilty fragrance story. The Guilty Black protagonists bring out each other's most extreme sides. Apart, they are exceptional. Together--unsurpassable.

For Her
Gucci Guilty Black Pour Femme is an intense oriental floral fragrance that radiates sensuality.

The perfume opens with attention-grabbing notes of red fruits and pink pepper. This sparkling preview fades to a luscious heart of raspberry and peach, blended with feminine tones of lilac and violet.

At the very base, Gucci's signature patchouli blends with a voluptuous amber to create a deep, evocative scent.

The original Gucci Guilty fragrance bottle design took inspiration from the House's iconic interlocking G motif. Gucci Guilty Black pushes this concept even further. Highlighting the logo with colored glass, and setting it off with black, the flacon is where tech inspiration meets high style.

"I wanted to create a provocative design for Guilty Black, yet also build on the now iconic packaging of Guilty," says Gucci Creative Director Frida Giannini. "We added an evocative red glass for the female fragrance, green for the male, as a tribute to the timeless Gucci web stripe."

Ad Campaigns
Renowned fashion photographers Mert & Marcus continue their collaboration with Gucci in this campaign.

In this chapter of the Gucci Guilty story, the lovers are seen in a series of provocatively sensual images. Their skin is bathed in washes of red and green light, recalling both the House's iconic signature web and the vibrant colors of the fragrance bottles. The final effect is thrilling and contemporary, sure to draw in a new generation of Gucci fans.

Mert & Marcus explain: "We see the couple at night, in flagrante, washed in electric green and red neon. The aura is raw and compelling. Very modern, very sexy, very Gucci."

Souce: (Mar. 2013)

Advertising Campaign

Gucci Guilty Black fragrances
Gucci Guilty Black Fragrances
Gucci - Evan Rachel Wood and Chris Evans, Feb 2013

Gucci Guilty Black perfume
Gucci Guilty Black Perfume
Gucci - Evan Rachel Wood and Chris Evans, Feb 2013

Gucci Guilty Black perfumes
Gucci Guilty Black Perfumes
Gucci - Evan Rachel Wood and Chris Evans, Feb 2013

Gucci Guilty Black fragrance
Gucci Guilty Black Fragrance
Gucci - Evan Rachel Wood and Chris Evans, Feb 2013

perfume editorials

Gucci Guilty Black Perfume
Marie Claire - May 2013
Gucci Guilty Black Perfume

Gucci Guilty Black Pour Femme EDT, $56 (

Beauty - Nouveau Niche
Here, cult fragrances from houses both small and large:

Arquiste Anima Dulcis EDP, $165
Bottega Veneta Eau Legere EDT, $90
Escada Cherry In The Air EDT, $74
Frederic Malle Dries Van Noten EDP, $265
Gucci Guilty Black Pour Femme EDT, $56
Guerlain Eau de Lingerie EDT, $98
Jo Malone London Osmanthus Blossom Cologne, $110
Juicy Couture Couture La La EDP, $90
Kenzo Amour I Love You EDT, $56
Krigler Schone Linden 05 EDP, $185
Thierry Mugler Alien Aqua Chic EDT, $85

("Nouveau Niche." Marie Claire May 2013: 80)

Gucci Guilty Black Perfume
Teen Vogue - May 2013
Gucci Guilty Black Pour Femme Perfume

10 Most Wanted - Beauty & Health
Add some edge to your beauty routine with these rocker-chic essentials.

Gucci Guilty Black Pour Femme Eau de Toilette, $95 for 2.5 oz. Macy's

Dolce & Gabbana Desire Eau de Parfum, $112 for 2.5 oz. Saks Fifth Avenue

("Beauty & Health: 10 Most Wanted." Teen Vogue May 2013: 104)

Gucci Guilty Black Perfume
InStyle Magazine - April 2013
Gucci Guilty Black Perfume

Evan Rachel Wood's Guiltiest Pleasures
"Gucci Guilty Black is for a woman with a wild side, one who wants to leave an impression," says Wood, the face of the seductive new potion with notes of raspberry and pink pepper.

Gucci Guilty Black, $95/75 ml;

("What's Now: Evan Rachel Wood's Guiltiest Pleasures." InStyle Apr. 2013: 104)

Gucci Guilty Black Perfume
Cosmopolitan Magazine - March 2013
Gucci Guilty Black Fragrance

Guilty as Charged
This month, the latest spritz you'll be offered on the beauty floor at your favorite department store is Gucci Guilty Black -- the newest edition to the sulty Guilty collection. The brain behind it: Freida Giannini, creative director of the fashion house and one of the world's leading designers. In an exclusive Cosmo interview, we chatted about what confidence smells like -- the new Black, of course!

New to the family: Gucci Guilty Black, $75.
Gucci Guilty, $75; Gucci Guilty Intense, $87

The Scents -- Guilty Black's pulse-pounding notes: Succulent red fruits, spicy pepper, amber, and aphrodisiac.
Pink pepper and raspberry make Black red-hot.

"When making Guilty Black I wanted it to ignite a darker, sexier feeling." --Freida Giannini

Q & A with Freida Giannini:
Q. What makes this version of Guilty different from the others?
It reflects another facet of the Gucci woman -- a more confident one who's not afraid to show off a naughtier side.

Q. Why go black?   It symbolizes the provocative notes insides the bottle. Like Evan Rachel Wood's character in the campaign, the Black wearer is sensual and powerful and gets a thrill from breaking the going late-night skinny-dipping!

Q. One word that describes Evan on set and in real life?   Daring.

Q. Is Black better to wear for day or a night out?   Both. The woman who wears this is up for an adrenaline rush anytime.

Q. Perfume bottles are becoming so intricate -- like collector's items. Do you think of them as accessories?
Yes. I always try to create an object a woman would want to display. Black builds on the iconic Gucci packaging -- the red stripes on the sides of the bottle (the men's version has green ones), the interlocking Gs -- but the dark-colored bottle and red juice make it more mysterious.

(Wyar, Leah. "Beauty: Guilty as Charged." Cosmopolitan Mar. 2013: 116)

Gucci Guilty Black Fragrance
Cosmopolitan - March 2013
Gucci Guilty Black Fragrance

The Dark Side of Scent
Gucci isn't the only fragrance bottled up in black. Lot of new aromas (for you, him, even your home) are blacking out.

("Beauty: The Dark Side of Scent." Cosmopolitan Mar. 2013: 118)

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