Lanvin Arpege - eau de parfum for women
Arpège by Lanvin - "Arpege, a melody of love, an aldehydic floral, a flamboyant fragrance of emotion and sensuality. Arpège has been an iconic fragrance since its creation in 1927, and has now become a great classic. A mythical fragrance that tells the univeral story of loyalty, passed down from one generation to the next. The harmony of music, composed like a poem, Arpège is a fragrance of natural essences and flower absolutes. A melodic score of aldehydes, jasmine and rose, on a sensual base of vanilla and patchouli. Arpège is the symbol of a woman passionate about beauty, elegance and sophistication." --lanvinparfums.com
|Introduced||1927 (relaunched 1993)|
|Tagline||Promise her anything...but give her ARPEGE|
|Scent Classification||Aldehydic Floral|
|Perfumer||Andre Fraysse and Paul Vacher (original); Hubery Fraysse (1993)|
Top - bergamot, neroli, lily of the valley, orange blossom, honeysuckle, aldehydes
Heart - iris, ylang ylang, jasmine, rose, camellia, lily of the valley
Base - sandalwood, musk, patchouli, vetiver, vanilla, benzoin
|Package Designer||Art Deco black ball bottle designed by Armand-Albert Rateau and created by Verrières Brosse; golden logo of Jeanne Lanvin and daughter by Paul Iribe|
|Print/TV Campaign||Illustrations by: Guillaume Gillet, Denyse de Bravura, Jacques Nathan|
Lanvin Arpege - Eau de Parfum 1oz, 1.7oz ($75), 3.4oz ($110)
Lanvin Arpege - Perfume Extract 0.25oz
Lanvin Arpege - Body Lotion 5oz
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The Perfect Chord
Arpège is much more than a perfume. It was created to celebrate Marie-Blanche's 30th birthday; a gift of an exceptional perfume. Jeanne Lanvin's only instruction was thus: "I'm not concerned about fashion of budget. I want perfection." She wanted to transcend nature itself to create a new flower. A culmination of all the best nature has to offer. More than 60 floral essences were assembled, bound with aldehydres and underscored by amber and vanilla. When she first inhaled this rich composition, Marie-Blanche the music-lover exclaimed, "It smells like an arpeggio."
The impact of this perfume was sensational. It was acclaimed by influential ladies across the world, notably writer Louise de Vilmorin, who said that experiencing this fragrance was like discovering the combined scent of 'flowers, fruit, fur and leaves.' Colette hailed it for its modernity. Together they compiled a beautifully illustrated book entitled 'L'Opera de l'Odorat.'
Arpege is both an olfactory masterpiece but also an art deco work. Jeanne Lanvin commissioned world-renowned designer Armand-Albert Rateau to create a superbly distinguished vial, which artist Paul Iribe then decorated with a stylised golden image of Jeanne Lanvin and her daughter. The House's emblem was born.
Source: www.lanvin.com (Oct. 2011)
Arpege by Lanvin
Arpège, a melody of love, an aldehydic floral, a flamboyant fragrance of emotion and sensuality.
Arpege has been an iconic fragrance since its creation in 1927, and has now become a great classic.
A mythical fragrance that tells the universal story of loyalty, passed down from one generation to the next.
Arpege is the emblem of the brand and represents the very essence of luxury perfumery.
The Arpege fragrance is a highly exclusive and elegantly presented version.
Arpege is a fragrance of natural essences and flower absolutes.
A melodic score of aldehydes, jasmine and rose, on a sensual base of vanilla and patchouli.
TOP NOTES - Aldehydes, Bergamot, Neroli
HEART NOTES - Bulgarian Rose, Jasmine, Ylang Ylang
BOTTOM NOTES - Florentine Iris, Vetiver, Amber
Source: www.lanvinparfums.com (Dec 2012)
perfume advertising campaign
Lanvin Arpege Perfume
Arpege Lanvin PerfumeLanvin - 1963
Lanvin ParfumsLanvin - Guillaume Gillet, 1950
Lanvin ParfumsLanvin - Denyse de Bravura, 1947
Lanvin ParfumsLanvin - Jacques Nathan, 1946
Arpege Lanvin PerfumesLanvin
Lanvin Arpege PerfumeLanvin
The Power of Perfume
The appeal of perfume is that it is at once ephemeral and empowering. ... My first and strongest memories about perfume come from...my mother.... My mother wore perfume before going to Paris (Straw Hat by Fabergé), but the perfumes I recognized as hers were the ones she bought in Paris.... I knew them best not on her body by in the beautiful bottles on her dresser: Chanel No. 5, Lanvin Arpège, Guerlain L'Heure Bleue. The shapes of the bottles had authority, the force of elegance, and their mingled scents spoke of things about her that I could sense but not see, something on the outer perimete of my awareness.
Jeanne Lanvin - "Lanvin's first success was the chemise dress, fashioned before the war. Her next great innovation was the robe de style, an adaptation of the 18th century pannier. Introduced in the 1920s.... The garment was immortalized in 1922, when the illustrator Paul Iribe sketched Madame Lanvin and Marie-Blanche each wearing a robe de style. The image has been used ever since as the house signature on its labels and perfume bottles. The House of Lanvin release a number of fragrances, including My Sin (1925) and Arpege (1927 and re-introduced in 1994), a favorite of Rita Hayworth's and Princess Diana's, and still very popular to this day."
(English, Bonnie. Icons of Culture: Fashion. New York: Barron's, 2009.)
Lanvin - "Jeanne Lanvin made hats until her designs for dresses for her own daughter were "discovered" and women began to buy her dresses for themselves and their daughters. She began marketing perfumes in 1923. Paul Iribe designed the famous Lanvin logo which shows Jeanne and her daughter."
(Husfloen, Kyle. Antique Trader Perfume Bottles Price Guide. Iola: Krause, 2008.)
Lanvin - "In 1927, she [Jeanne Lanvin] lauched Arpège, her first great perfume, which was very successful in the United States. ... Lanvin dedicated the perfume to her daughter, and asked [Armand-Albert] Rateau to design the sophisticated black ball-shaped bottle to contain it. The sensual and mysterious fragrance was created by perfume André Fraysse, using Bulgarian roses, jasmine from Grasse, honeysuckle, and lily of the valley. ... Chronology: 1927 - The perfume Arpège is launched, packaged in a magnificent round black bottle with a gold stopper, designed by Armand-Albert Rateau. It is decorated with a golden vignette, which becomes her trademark, showing Jeanne Lanvin holding out her hands to her daughter. The fragrance is created by the perfumer, André Fraysse. Novelist Louise de Vilmorin describes it as 'combining the smells of flowers, fruits, furs, and leaves.' This masterpiece is still regarded as the essence of the world of Lanvin."
(Barille, Elisabeth. Lanvin. New York: Assouline, 2006.)
Parfums Lanvin - "[Jeanne Lanvin] then decided to introduce a high-quality perfume to celebrate Marie-Blanche's 30th birthday. Two young perfumers, Paul Vacher and André Fraysse, were enrolled to work on this and in 1927, Arpège, one of the world's greatest perfumes, was launched. Arpege contains 62 ingredients representing an arpeggio of notes, for Marie-Blanche has become an accomplished musician. The flacon was an Art Deco design, a black ball with the Lanvin symbol and stopper, both in gold, but has undergone many revisions since. ...Now only Arpège, reformulated in 1993 to appeal to a younger clientele, survives to remind us of a glorious past."
Launched - 1927
Creator - André Fraysse (with Paul Vacher)
Category - floral aldehydic
Flacon - Armand-Albert Rateau
Notes - Top: bergamot, neroli, lily of the valley, orange blossom, honeysuckle, aldehydes
Middle: iris, ylang ylang, jasmine, rose, camellia, lily of the valley
Lower: sandalwood, musk, patchouli, vetiver, vanilla, benzoin
"Nina Ricci: Together with Shalimar, Chanel No 5, Arpège, and Joy, L'Air du Temps has been acclaimed as one of the five greates perfumes in the world."
(Groom, Nigel. Perfume: The Ultimate Guide to the World's Finest Fragrances. Pennsylvania: Running Press, 1999.)
Jeanne Lanvin - "[Jeanne Lanvin] was one of the first couturiers to establish a perfume business, with Arpege and My Sin among the most notable fragrances."
(Stegemeyer, Anne. Who's Who in Fashion. 3rd ed. New York: Fairchild, 1996.)
Jeanne Lanvin - "[Jeanne Lanvin] became a name which, through her famous perfumes such as Arpège and My Sin, is still widely known today. ... Major perfumes: My Sin (1925); Arpege (1927); Scandal (1931)."
(McDowell, Collin. McDowell's Dictionary of Twentieth Century Fashion. New Jersey: Prentice Hall, 1985.)
Arpège by Parfums Lanvin - "Created by André Fraysse with over 60 natural ingredients; a floral aldehyde parfum with top notes of bergamot, neroli, coriander, clove and peach; heart notes of Grasse jasmine, Bulgarian rose, ylang-ylang, camellia and lily of the valley on base notes of ambries, benzoin, musk, sandalwood and vetiver, classified B5 f. Named after the musical term 'arpeggio' in honour of Jeanne Lanvin's only daughter Marie-Blanche, a talented pianist. Presented in a glorious Art Deco orb flacon designed by Armand-Albert Rateau and made by Verrières Brosse."
(Perfume Intelligence - The Encyclopedia of Perfume. http://www.perfumeintelligence.co.uk/library/perfume/l/houses/Lanvin.htm, Oct. 2011.)
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