Perfect - perfume

Perfect by Marc Jacobs is a new floral fragrance for women. Inspired by the designer's personal mantra "I am perfect as I am" and "Perfect" wrist tattoo, this playful scent was created by IFF perfumer Domitille Michalon-Bertier. Crafted with notes of rhubarb, daffodil, and almond milk blending into cashmeran and cedarwood the new feminine scent is bright and modern. The pink juice is housed in a glass perfume bottle with a multicolored charmed cap. The pastel packaging features an illustration by NY artist Jacky Blue. Launched in 2020 the new eau de parfum fragrance ad campaign features a large eclectic cast including model Lila Moss.

Marc Jacobs Perfect
Marc Jacobs Perfect
Fragrance Notes
Top - Rhubarb, daffodil
Heart - Almond milk
Base - Cedarwood, cashmeran

Perfumer - Domitille Michalon-Bertier
Launched - July 2020

Marc Jacobs Perfect - new fragrance details

The playful and unexpected new fragrance, Perfect Marc Jacobs Eau de Parfum for her, is a comforting floral scent that celebrates optimism, self-love and originality.

The perfume was inspired by Marc Jacobs' mantra: "I am perfect as I am," which is symbolized by a tattoo of the word "perfect" on his wrist. Like his tattoo, Perfect Marc Jacobs is about embracing and expressing one's true self.

Modern, bright, and feminine, Perfect is an unconventional yet harmonious clash of fresh floral and calming smooth notes. The fragrance opens with juicy notes of rhubarb and bright daffodil that reveal a comforting heart of almond milk. The fragrance finishes with a soft dry down of cedarwood and cashmeran.

Perfect is nothing you would expect and everything it needs to be. #MJPerfect #PerfectAsIAm

Feminine, Modern, Unexpected Floral
Top Notes: Juicy Rhubarb and Bright Daffodil
Heart Notes: Almond milk
Base Notes: Cashmeran (July 2020)

Marc Jacobs Perfect fragrance

The fresh floral Marc Jacobs Perfect fragrance is available in a Eau de Parfum spray, $128 for 3.3 oz., $96 for 1.6 oz., $30 for 0.33 oz., and Body Lotion $45 for 5 oz. (Dillard's)

Marc Jacobs Perfect Fragrance Ad

Lila Moss, daughter of supermodel Kate Moss, models for the campaign ad shot by Juergen Teller, world-renowned fashion photographer.

It was an incredible experience shooting the Perfect Marc Jacobs campaign alongside the full cast. I absolutely adore the fragrance and the bottle, and I’m so honored and excited to be a part of a campaign with such an important message of self-love and self-acceptance." -Lila Moss

Marc Jacobs Perfect Eau de Parfum

Introducing a fragrance celebrating optimism, self-love and originality. An unconventional yet harmonious clash of crisp florals and calming smooth notes. Perfect is nothing you would expect and everything it needs to be.

Juicy Rhubarb, Comforting Almond Milk, Bright Daffodil, Soft Cashmeran

Featuring a cast of over 40 individuals, each unique and perfect in their own way. (July 2020)

Marc Jacobs Perfect - perfume editorials

InStyle - September 2020
Marc Jacobs Perfect

Beauty - Message in a Bottle
A blend of tart-rhubarb, rich daffodil, and earthy cedarwood, Marc Jacobs's new floral scent, Perfect, boasts an equally striking campaign star: model Lila Moss. "Marc has been a family friend for years, so I was excited when he asked me to work on this project," says the 17-year-old up-and-comer, who, as the daughter of runway legend Kate Moss, is no stranger to spending time on set. But as she carves out her own spot in the industry, the inspiration for Jacobs's youthful fragrance feels particularly special to her. "It's about being confident and knowing you are perfect just as you are." That's not to say that Moss doesn't appreciate the power of beauty products. Her go-tos? Perfume and an eyelash curler. "My mom taught me that curling your lashes makes you look more awake," she says. "It's very simple."

Perfect MARC JACOBS Eau de Parfum, $128/100 ml;

("Beauty: Message in a Bottle." InStyle. Sept. 2020: 88)

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