Serge Normant Avah Perfume

Serge Normant Avah - eau de parfum for women

Avah by Serge Normant - "Avah eau de parfum with jojoba, aloe vera, and vitamin E. Avah means Desire and Life...and has so many other beautiful origins from different cultures. Avah encompasses alluring and exquisite notes of ylang ylang, jasmine, amber, soft woods and musks to create a sensual fragrance experience. Jojoba, Aloe Vera and Vitamin E add to the unique composition with their caring, nourishing properties. Scent is such a sensual experience for Serge, he wanted to develop a fragrance that was meant to be an use freely all over, including the hair. A unique formulation was developed for this very purpose. Enter the exotic."

Perfume House Serge Normant
Introduced June 2012
Tagline Enter the Exotic
Scent Classification Woody Floral
Perfumer --
Fragrance Notes Ylang ylang, jasmine, amber, soft woods, musk
Package Designer --
Print/TV Campaign --
Available Products Serge Normant Avah - Eau de Parfum 1.7oz / $60

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Serge Normant Avah website

perfume advertising campaign

Serge Normant Avah Perfume
Serge Normant Avah Perfume
Serge Normant - June 2012
Serge Normant Avah Fragrance
Serge Normant Avah Fragrance
Serge Normant - Press Release 2012

perfume editorials

Serge Normant Avah Perfume
Cosmopolitan - March 2013
Serge Normant Avah Perfume

The Dark Side of Scent
Gucci isn't the only fragrance bottled up in black (Gucci Guilty Black). Lot of new aromas (for you, him, even your home) are blacking out.

Serge Normant Avah Eau de Parfum, $60

("Beauty: The Dark Side of Scent." Cosmopolitan Mar. 2013: 118)

Serge Normant Avah Perfume
Allure - Oct 2012
Serge Normant Avah Perfume

Millionaire Hair
Thick, luxurious, shiny hair isn't just for the 1 percent.

The Smell of Success
Fill in the blank: Expensive hair smells like ____. Stumped? "You want a fragrance that's light enough that only someone who's really close to you can smell it," says hairstylist Serge Normant. Adds hairstylist Oribe, "Glamorous-lookin hair shouldn't smell like strawberries." If your usual products remind you of the produce section, move on. Normant recently blended a scent that's specifically intended for hair (not skin). The ylang-ylang, jasmine, and amber in Serge Normant Avah Eau de Parfum create "a soft, musky scent," he says. "I love that fragrance in the hair because it's unexpected." Others we like: Frederic Malle Carnal Flower hair mist (a mix of tuberose and musk) and Oribe's line of bergamot-and-jasmine-scented hair-care products.

(Sigel, Elizabeth. "Millionaire Hair." Allure Oct. 2012: 260)

Serge Normant Avah Perfume
Elle Magazine - August 2012
Serge Normant Avah Perfume

Beauty Counter Culture - Hit Parade
We've spritzed, slathered, blended, and buffed. Here are the ELLE beauty team's top take-home products.

2012 Discovery - Emily Dougherty (Beauty Director)
My kind of celebrity scent: Hairstylist Serge Normant tested this lush jasminey eau on all of his superstar clients.

Perfumes referenced in article:
- Serge Normant Avah
- Strange Invisible Perfumes Epic Gardenia
- Guerlain La Petite Robe Noire

("Beauty: Counter Culture." Elle Aug. 2012: 196)

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